Manager - Product Marketing - B2B Segment (10-14 yrs)

Product Marketing Manager

Key Responsibilities:

Product Positioning & Messaging:

- Develop and implement compelling product messaging and positioning that differentiates our offerings in the market.

Digital Marketing:

- Lead performance-driven digital marketing strategies (SEO/SEM, PPC, and paid social campaigns).

- Build and optimize campaigns across multiple digital channels for lead generation and engagement.

PR & Communications:

- Manage PR strategies and media relations to boost brand visibility.

- Develop content for press releases, thought leadership articles, and other communications.

B2B Marketing Strategy:

- Design and execute integrated B2B marketing strategies to nurture prospects and accelerate sales cycles.

- Collaborate with sales teams to align marketing campaigns with business goals.

Event-Led Marketing:

- Lead the planning, execution, and promotion of industry events, webinars, and trade shows to generate leads and build brand awareness.

- Ensure post-event analysis and lead follow-ups are conducted for maximum ROI.

Campaign Analytics & Insights:

- Monitor campaign performance and provide insights for continuous improvement.

- Measure the effectiveness of different marketing channels and optimize for conversions.

Stakeholder Management:

- Work closely with cross-functional teams including sales, product development, and senior leadership.

Content Strategy:

- Oversee the creation of customer-centric content for various marketing materials such as case studies, white papers, website copy, social media posts, and newsletters.

Key Qualifications:

- Experience: 10-14 years in product marketing, with demonstrated expertise across digital, PR, B2B, and event marketing.

- Industry Exposure: Experience in B2B environments preferred, with a deep understanding of sales enablement strategies.

- Digital Skills: Proven track record of managing performance-driven digital campaigns.

- Analytical Skills: Data-driven decision-making mindset with experience using marketing analytics platforms (Google Analytics, HubSpot, etc.).

- PR & Event Management: Strong experience in handling media relations and managing events for demand generation.

- Communication: Exceptional verbal and written communication skills.

- Team Player: Proven ability to collaborate across teams and manage multiple stakeholders effectively.

- Education: Bachelor's degree in Marketing, Communications, Business, or related field. MBA preferred.

Why Join Us?

- Opportunity to work on high-impact projects with cross-functional teams.

- Be a part of a dynamic, growth-driven environment where innovation and creativity are valued.