Brand Head - FMCG/Consumer Durable (15-25 yrs)

Brand Head

Job Description:

Summary:

- Lead the development and execution of the brand strategy for Orient Electric in alignment with the organization's overall strategy.

- Set direction and processes for the marketing team.

- This role focuses on increasing OEL's presence across portfolios, strengthening the brand, and delivering promotion and channel support strategies.

- This is a senior marketing leader position, responsible for defining a distinct identity for the brand, ensuring consistent delivery across marketing programs for multiple business lines, and driving innovation and forward thinking to propel the brand to its next phase of growth.

Ideal Experience:

We are looking for a candidate with:

- 15+ years of deep experience in building consumer brands.

- Experience in handling large-scale, complex marketing operations in traditional distribution setups.

- Depth of knowledge across all facets of marketing and a passion for transforming the organization into a future-fit brand at the leading edge of consumer marketing.

- Demonstrated ability to work in matrixed environments is an added advantage.

- Proven ability to multitask, build relationships with, and influence internal teams, delivering key projects at a fast pace.

Key Responsibilities:

Define Brand Strategy and Architecture:

- Leverage consumer and category insights to define the medium to long-term strategy for the brand.

- Refresh the brand identity and customer segmentation to make it future-fit.

- Drive innovation and new thinking in all marketing initiatives through trendspotting.

- Serve as the overall brand custodian, planning key marketing initiatives critical to the next phase of organizational growth.

Marketing Communications and Creative Development:

- Champion all creative development, ATL and BTL across business units to ensure a unified brand voice and sharp category positioning.

- Devise regional and localized communication strategies to strengthen regional connections and gain market share in identified geographies.

- Work across cross-functional teams to ensure efficient marketing budget utilization to deliver effectiveness and ROI.

- Manage multiple creative, event, and retail agencies to deliver cutting-edge marketing programs.

- Deliver integrated marketing GTM programs, closely working with category, digital, and corporate communication teams.

- Establish in-house content and creative teams and key processes to ensure speed to market.

Business Unit Marketing Plans:

- Create annual and quarterly marketing roadmaps for each business unit with inputs from multiple stakeholders including consumer insights, product leads, and business heads.

- Define team priorities, provide guidance, and review operations to ensure alignment with overall marketing and business unit strategy.

- Define marketing KPIs across business units and ensure the implementation of activation programs at both channel and consumer levels.

- Define and supervise activity calendar/execution guidelines/objective setting.

- Monitor the sales plan and adjust marketing activities to meet business unit goals in terms of top line and market share.

Channel Promotion Strategy and Execution:

- Create a framework for continuous feedback from dealers/distributors for actionable insights and incorporate these into marketing plans.

- Continuously analyse competition, retail trends, and market dynamics, working with sales teams across business units to develop long-term trade marketing actions and strategies aimed at gaining marketshare.

- Plan monthly, quarterly, and annual trade marketing calendars and ensure timely support and delivery across business units.