Trade Marketing Executive - BTL - Consumer Durables (3-9 yrs)

Job Description: Trade Marketing - BTL

Company : A leading manufacturer of Consumer Durables

Location: Thane, Hyderabad, Chennai

Work Schedule: 6 Days, Work from Office

Role Overview:

We are seeking a dynamic and results-driven Trade Marketing Specialist - BTL to join our team. This role will focus on planning and executing Below-The-Line (BTL) trade marketing strategies to strengthen brand presence and drive business growth. The ideal candidate will bring expertise in trade marketing, vendor management, and market analysis to deliver impactful campaigns.

Key Responsibilities:

1. Trade Marketing Strategy

- Develop and implement BTL marketing initiatives tailored to specific regions to enhance product visibility and sales.

- Collaborate with sales teams to design trade campaigns aligned with business goals.

2. Vendor Management

- Identify, onboard, and manage external vendors to ensure timely and quality execution of BTL activities.

- Negotiate contracts, monitor performance, and ensure cost-effectiveness in all vendor-related engagements.

3. Market Analysis and Competition Benchmarking

- Conduct thorough market research to understand customer preferences, competitor activities, and market trends.

- Use data insights to benchmark against competitors and recommend strategies to stay ahead.

4. Campaign Execution

- Plan and execute promotional events, product activations, and other BTL activities to engage target audiences.

- Monitor campaign performance and provide detailed post-event analysis with actionable insights.

5. Stakeholder Management

- Build and maintain strong relationships with internal teams, external partners, and key stakeholders to ensure seamless campaign execution.

- Act as a liaison between sales, marketing, and third-party vendors.

6. Budget Management

- Oversee budget allocations for BTL activities and ensure cost efficiency without compromising quality.

Key Skills and Qualifications:

- Proven experience in trade marketing and BTL activities.

- Strong expertise in vendor management and negotiating with third-party providers.

- Ability to conduct market analysis, understand consumer behavior, and benchmark against competitors.

- Excellent stakeholder management skills with the ability to work collaboratively across teams.

- Strong analytical skills and a data-driven approach to decision-making.

- Effective communication and organizational skills.

Preferred Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- 3+ years of experience in trade marketing or a similar role.

- Experience in FMCG, FMCD, Retail, or Consumer Goods sectors is a plus.