Nap Chief - Performance Marketing Specialist (3-5 yrs)

- Campaign Strategy & Execution: Design and execute paid marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and emerging channels.

- Continuously optimize campaigns to drive revenue, traffic, and customer acquisition.

- Data-Driven Decision Making: Analyze campaign performance and provide actionable insights.

- Develop dashboards and reports to track ROI, customer acquisition cost (CAC), and other KPIs.

- Customer Retention & Loyalty: Build strategies for email, SMS, and push notifications to enhance retention, reduce churn, and maximize customer lifetime value (CLV).

- Collaborate on loyalty programs and initiatives to engage repeat customers.

Creative Collaboration: Partner with design and content teams to create impactful, on-brand ad creatives that resonate with our audience.

- Test variations to identify high-performing creative assets.

- A/B Testing & Optimization: Experiment with targeting, ad placements, and landing pages to improve conversion rates.

- Conduct deep analysis of test outcomes to refine strategies.

- Budget Management & Efficiency

- Oversee marketing budgets, ensuring maximum efficiency and achieving targeted returns.

- Allocate spend effectively across channels to balance acquisition and retention goals.

What We're Looking For:

- Proven 3-5 years of experience in D2C performance marketing (experience in lifestyle brands is a plus).

- Expertise in Google Ads, Meta Ads, and analytics tools like Google Analytics and Meta Insights.

- Strong understanding of CAC, ROAS, and other performance metrics.