Saffron Tech - Performance Marketing Manager (5-7 yrs)

- Performance Marketing Manager.

- It will be work from office.

Key Responsibilities:.

- Campaign Strategy & Execution:.

- Develop and implement data-driven performance marketing strategies across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.

- Plan, manage, and optimize paid campaigns to meet performance objectives such as lead generation, sales, and customer acquisition.

- Data Analysis & Optimization:.

- Monitor campaign performance metrics (CTR, CPA, ROAS, etc. ) and make data-driven adjustments to improve outcomes.

- Perform A/B testing on ads, landing pages, and strategies to optimize performance.

- Budget Management:.

- Manage and allocate campaign budgets effectively to achieve optimal performance and ROI.

- Track daily/weekly/monthly spend and ensure adherence to allocated budgets.

- Collaboration & Reporting:.

- Work closely with the content, design, and analytics teams to create impactful ad creatives and landing pages.