Nap Chief - Social Media Lead (2-3 yrs)

- Develop and implement a comprehensive Instagram-first strategy to drive engagement and growth.

- Lead the end-to-end execution of social media campaigns, from ideation to execution and performance tracking.

- Ensure brand consistency in tone, messaging, and aesthetics across all platforms.

- Content Creation & Planning - Strategize and oversee content calendars, including reels, static posts, stories, and video content.

- Work closely with the design and creative teams to develop visually appealing and high-performing content.

- Experiment with new formats and creative storytelling to stay ahead of social media trends.

- Team Leadership & Management - Lead and mentor a team of 2-3 junior social media executives, ensuring seamless execution and performance tracking.

- Foster a culture of creativity, innovation, and accountability within the social media team.

- Provide guidance on content ideation, execution, and audience engagement strategies.

- Community Engagement & Growth - Develop strategies to engage, grow, and nurture the Nap Chief online community.

- Monitor and respond to DMs, comments, and mentions to foster brand love and loyalty.

- Identify and collaborate with micro and macro influencers for brand visibility.