Manager - Social Media (3-4 yrs)

Job Description:

- We are looking for a Social Media Manager to lead our brand's digital presence and engagement strategies.

- This role involves creating compelling content, managing campaigns, analyzing social media performance, and ensuring a strong online presence across platforms.

- The ideal candidate should be creative, data-driven, and adept at engaging audiences while aligning social media efforts with overall marketing objectives.

Roles and Responsibilities:

- Develop and implement social media strategies aligned with business goals.

- Create, curate, and manage engaging content across various platforms.

- Monitor, analyze, and report on social media metrics to optimize performance.

- Engage with audiences through comments, messages, and discussions.

- Collaborate with marketing, PR, and other teams to coordinate campaigns.

- Stay updated on social media trends, tools, and best practices.

- Manage and allocate resources for the social media budget effectively.

- Implement advertising strategies to drive traffic and conversions.

- Maintain the brand's online reputation and ensure consistent messaging.

- Conduct competitor analysis to refine social media efforts.

- Utilize social media monitoring tools for insights and performance tracking.

- Address and resolve customer concerns on social platforms.

- Train team members on social media best practices.

- Plan and execute contests and giveaways to boost engagement.

- Build and nurture relationships with influencers and industry leaders.

Skills and Qualifications:

Education & Experience:

- Bachelor's/Master's degree in Marketing, Communications, or a related field.

- Proven experience in social media management or a similar role.

Required Skills:

- Strong understanding of social media platforms, tools, and analytics.

- Excellent verbal and written communication skills.

- Creative mindset with the ability to generate engaging content.

- Proficiency in social media management tools (Hootsuite, Buffer, etc.)

- Experience with social media advertising and budget management.

- Ability to analyze data and provide actionable insights.

- Knowledge of SEO principles and digital marketing strategies.

- Strong organizational and multitasking skills.

- Experience in community management and crisis handling.