Aragen - Social Media Manager (3-5 yrs)

Social Media Manager

At Aragen, we recognize the power of social media to build meaningful connections, amplify our brand, and engage a global audience. With innovation and collaboration at the core of our work, we're seeking a Social Media Manager to lead and execute our social media strategy, expanding our digital footprint and fostering interactions with diverse communities across various platforms.

Objectives of the Role:

- Develop and implement social media strategies that align with Aragen's business goals, driving brand visibility and engagement.

- Curate compelling content that resonates with global audiences, encouraging interaction and community-building.

- Optimize social media engagement to promote Aragen's values, services, and mission.

- Track and analyze key metrics to refine strategies and maximize ROI.

- Stay current with social media trends and digital marketing innovations to maintain Aragen's competitive edge.

Strategy & Execution:

- Lead the creation and implementation of comprehensive social media strategies to boost brand awareness and engagement.

- Manage campaigns across platforms such as LinkedIn, Facebook, Instagram, and YouTube, amplifying Aragen's online presence.

- Collaborate with internal teams to produce high-quality content (text, images, videos, and graphics) aligned with Aragen's brand and marketing goals.

- Maintain a content calendar to ensure consistent, relevant, and timely posting.

- Utilize social media tools to schedule, publish, and analyze content performance, while staying current with platform trends and updates.

Community Engagement:

- Foster a positive online community by engaging with followers, responding to comments, and handling inquiries promptly.

- Cultivate relationships with influencers and stakeholders to expand the brand's reach and influence.

- Develop and manage day-to-day social media activities, including campaigns, editorial content, promotions, and community outreach.

Performance Analysis:

- Monitor social media performance, track KPIs, and report on campaign success.

- Analyze data and insights to assess campaign effectiveness, providing actionable recommendations for optimization.

- Prepare regular performance reports covering engagement, reach, and conversion metrics.

Brand Management:

- Ensure consistent brand messaging and visual identity across all social platforms.

- Suggest new initiatives (such as promotions or competitions) to enhance brand visibility and audience interaction.

Required Skills and Qualifications:

Education:

- Degree in Marketing, Communications, or a related field.

- Certifications in Digital Marketing or Social Media Management are a plus.

Experience:

- 3 to 5 years of experience in social media management or a similar role.

- Proven success in executing social media campaigns targeting global audiences.

- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.

- Familiarity with the life sciences or pharmaceutical industry is a plus.

Technical Skills:

- Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social).

- Strong understanding of SEO, keyword research, and Google Analytics.

- Excellent copywriting and content creation skills.

- Knowledge of graphic design tools (Adobe Creative Suite) is advantageous.

Soft Skills:

- Strong organizational and multitasking abilities.

- Exceptional verbal and written communication skills.

- Leadership capabilities with a focus on team building and mentorship.

- Analytical mindset with a high level of attention to detail.

Competencies & Related Characteristics:

1. Customer Centricity: Deep understanding of audience needs and preferences.

2. Collaboration & Influence: Proven ability to work across teams and inspire alignment.

3. Results Orientation: Driven to execute efficiently and achieve impactful outcomes.

4. Innovation & Creativity: Constantly explores new approaches to improve content creation.

5. Stakeholder Management: Builds and nurtures strong relationships with stakeholders.

Collaboration & Stakeholders:

- Work with Marketing, Business Development, and Commercial teams to align social media strategies and market insights.

- Collaborate with leaders across Business Units to address challenges and optimize team performance.

Why Join Aragen?

At Aragen, we're committed to creating an environment where innovation thrives and professional growth is encouraged. As a Social Media Manager, you will play a key role in shaping Aragen's digital presence, reaching a global audience, and making a significant impact in the industry.

If you're passionate about social media and driving brand engagement, we'd love to have you on our team.

Apply Now Be a part of Aragen's journey and redefine the future of healthcare through impactful sales leadership.