Manager - Channel Activation - Consumer Wellness Firm (5-12 yrs)

Opening for one of the leading consumer wellness company

Location : Ahmedabad

MBA B-School

Key Accountabilities/ Responsibilities:

- Financial: Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Customer: Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines

- Process: In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution

- People: Excellent communication skills - should be able to interact with multiple stakeholders

Key Deliverables:

- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.

- Make NPD launches / Share gain plans in line with Organization goals

- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.

- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.