Country Manager - Export - FMCG (5-10 yrs)

Opening with a leading FMCG For their office at Malaysia

Role: Country manager - Exports

Roles & Responsibilities:

- Accountable for achieving and exceeding Primary and Secondary Sales targets for company and Krishna Thulasi in Traditional and Modern Trade.

- Drive Sales and Business Development by developing and implementing strategic sales plans, targeting both existing and new products.

- Expand market presence by identifying, negotiating, and onboarding new outlets, key chains, and strategic accounts.

- Ensure optimal Listing and Placement of existing and new products in key retail and distribution channels.

- Manage and nurture Key Accounts in General Trade (GT) while ensuring strong relationships with Modern Trade partners.

- Collaborate with distribution and supply chain teams to ensure seamless sales and operational coordination, driving sustained secondary sales growth.

- Develop and share detailed Weekly, Monthly, and Quarterly reports with HOD, providing market insights and business performance analysis.

Marketing

- Develop and execute effective Market Entry & Expansion strategies, tailored for Malaysia, Singapore, ensuring brand penetration.

- Plan and implement ATL and BTL activities, including Road Shows, Expos, sampling programs, Bus Branding, and key promotional campaigns.

- Customize and execute targeted Campaigns & Activations, ensuring alignment with market trends and consumer preferences.

- Design and monitor promotional activities, ensuring measurable impact on sales, brand awareness, and profitability.

- Continuously analyze marketing performance, competitor strategies, and market dynamics to refine campaigns and improve market positioning.

Accounts Management

- Strengthen relationships with Key Accounts in GT and Modern Trade, ensuring alignment with business objectives and distributor expectations.

- Regularly visit markets, assess consumer behavior, and adjust sales/marketing strategies based on insights.

- Represent Company in all business dealings within these focus countries, ensuring professional client engagement and business alignment

- Work closely with National Distributors to ensure consistent, ON-TIME supply and optimal stock availability.

Others

- Lead business expansion strategies to drive sales growth and market share in Malaysia, Singapore, Vietnam & Cambodia.

- Ensure accurate and timely Stock and Sales Reports, with comprehensive analysis for strategic decision-making.

- Monitor and track Tertiary Sales from key retail partners and report insights for better forecasting and planning. Any additional tasks as required by HOD/Company, aligning with strategic business objectives.

- Any additional tasks as required by HOD/company, aligning with strategic business objectives.