Associate- Adobe Workfront Fusion Operations

Role & responsibilities:

• User and License Management: Oversee aspects of user and license management, including new user setup/deactivation, roles, profiles, permissions, and sharing rules.
• Salesforce Configuration: Execute Salesforce configuration changes, covering Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards, and reports.
• Sandbox Environment Management: Manage Salesforce sandbox environments, ensuring a controlled and efficient development and testing process.
• Platform Optimization: Identify and gather requirements, translating them into best practice, scalable solutions, and ensuring an exceptional user experience. Recognize and leverage unused or underutilized platform features to enhance efficiency.
• Data Management: Implement rules and automation to improve Salesforce data quality. Conduct proactive system maintenance, including Security Reviews, Release Updates, Health Check, and Optimizer.
• User Support and Training: Handle user support tickets, focusing on prompt issue resolution. Monitor and improve user adoption through identification of training initiatives for both new and ongoing users.
• Technical Documentation: Maintain comprehensive technical documentation to ensure transparency and knowledge sharing.
• Integrated Applications: Collaborate with integrated applications, ensuring seamless functionality and data synchronization.
• SFMC Setup and Support: Salesforce Marketing Cloud Setup: Assist in the setup and configuration of Salesforce Marketing Cloud, aligning with industry best practices.
• Personalization Studio: Implement and optimize Personalization Studio features for dynamic content creation and personalized customer experiences.
• Collaborate with marketing teams to leverage Personalization Studio for targeted campaigns.
• Customer Data Platform (CDP): Oversee the configuration and integration of the Customer Data Platform, centralizing and leveraging customer data for segmentation and personalized messaging. Collaborate with cross-functional teams for seamless integration with other platforms.
• Advertising Studio: Set up and manage Advertising Studio for targeted advertising campaigns across various channels. Utilize Advertising Studio features for creating, executing, and analyzing advertising campaigns.
• Data Integration: Collaborate with IT and data teams for smooth data integration between Salesforce Marketing Cloud and other systems. Implement data synchronization processes for real-time updates.
• Automation and Journey Building: Design and build marketing automation journeys to nurture leads and enhance customer engagement. Implement and optimize customer journeys using Marketing Cloud Automation Studio.
• Reporting and Analytics: Develop and maintain reports and dashboards to track the performance of personalized campaigns and advertising efforts.

Job Posting Link:

https://tiaa.wd1.myworkdayjobs.com/Search/job/Mumbai-India---Winchester-Building/Associate--Salesforce-Marketing-Cloud-Admin_R241100014-2

Preferred candidate profile

Perks and benefits