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Associate- Adobe Workfront Fusion Operations
TIAA Global Business Services
posted 12d ago
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Flexible timing
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Job Description
- User and License Management: Oversee aspects of user and license management, including new user setup/deactivation, roles, profiles, permissions, and sharing rules.
- Salesforce Configuration: Execute Salesforce configuration changes, covering Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards, and reports.
- Sandbox Environment Management: Manage Salesforce sandbox environments, ensuring a controlled and efficient development and testing process.
- Platform Optimization: Identify and gather requirements, translating them into best practice, scalable solutions, and ensuring an exceptional user experience. Recognize and leverage unused or underutilized platform features to enhance efficiency.
- Data Management: Implement rules and automation to improve Salesforce data quality. Conduct proactive system maintenance, including Security Reviews, Release Updates, Health Check, and Optimizer.
- User Support and Training: Handle user support tickets, focusing on prompt issue resolution. Monitor and improve user adoption through identification of training initiatives for both new and ongoing users.
- Technical Documentation: Maintain comprehensive technical documentation to ensure transparency and knowledge sharing.
- Integrated Applications: Collaborate with integrated applications, ensuring seamless functionality and data synchronization.
- SFMC Setup and Support: Salesforce Marketing Cloud Setup: Assist in the setup and configuration of Salesforce Marketing Cloud, aligning with industry best practices.
- Personalization Studio: Implement and optimize Personalization Studio features for dynamic content creation and personalized customer experiences.
- Collaborate with marketing teams to leverage Personalization Studio for targeted campaigns.
- Customer Data Platform (CDP): Oversee the configuration and integration of the Customer Data Platform, centralizing and leveraging customer data for segmentation and personalized messaging. Collaborate with cross-functional teams for seamless integration with other platforms.
- Advertising Studio: Set up and manage Advertising Studio for targeted advertising campaigns across various channels. Utilize Advertising Studio features for creating, executing, and analyzing advertising campaigns.
- Data Integration: Collaborate with IT and data teams for smooth data integration between Salesforce Marketing Cloud and other systems. Implement data synchronization processes for real-time updates.
- Automation and Journey Building: Design and build marketing automation journeys to nurture leads and enhance customer engagement. Implement and optimize customer journeys using Marketing Cloud Automation Studio.
- Reporting and Analytics: Develop and maintain reports and dashboards to track the performance of personalized campaigns and advertising efforts.
- University (Degree) Preferred
- 3+ Years Required; 5+ Years Preferred
- Physical Requirements: Sedentary Work
Employment Type: Full Time, Permanent
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(based on 30 TIAA Global Business Services interviews)
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Flexible timing
Monday to Friday
No travel
Day Shift
TIAA Global Business Services Benefits
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Associate- Adobe Workfront Fusion Operations
3-5 Yrs
₹ 10 - 15L/yr
Pune, Mumbai
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