Adobe Campaign Developer

Empowering you to deliver
Delightful experiences

Customer Centria | The Company
Customer Centria is a global award-winning customer engagement & experience company with leading capabilities in Martech, Customer & Digital Experience, Data & Intelligence and Digital Synergy. With unmatched experience and specialized skills across industries including BFSI, Telecom, Retail, E- commerce and Consumer Goods, we offer Strategy and Consulting, Technology and Marketing, Data and Decision, and Experience Engineering Services.
We specialize in conceptualizing innovative strategies and integrated marketing initiatives that help clients achieve their goals in marketing and business transformations. We also navigate in creating strategic plans and executing them effectively right from conceptualizing engaging Digital New, powering Moments of Truth Engagement & Experiences by analyzing the customer
journey across channels and developing data-driven insights to deliver the best customer experience.

Customer Centria | Practices & Partners
Our Practices include Technology Consulting, Marketing Services, Data Management, Decision Sciences and Experience Engineering. Our preferred technology partners are Adobe, Unica, Salesforce, Airship & Acoustic. Our expertise includes Implementation, Upgrade, Migration, Audit, L1 Support, and Training. With our deep understanding of the digital landscape and branding insights, we harness the power of creativity and cutting-edge technology to craft compelling visual designs, develop engaging content, and execute effective digital marketing campaigns. We leverage our expertise in branding, user experience and digital strategy to empower businesses establish a strong online presence, connect with their target audience, and achieve their marketing goals and growth.

Customer Centria | The Platform
CC Engage is a proprietary enterprise Customer Data & Engagement platform that powers Customer Engagement & Experience. CC Engage offerings are Orchestrate, Streams, Unify 360, Decision, Target, Loyal, Validate, Insights. CC Engage is seamlessly integrated to many of the Technology Leaders including Salesforce and IBM and these products feature in the IBM Global Solutions Directory and Industry Solutions Portal, vouching for large scale seamless technology integrations and scalable solutioning.

Customer Centria | The People
We are a team of insanely creative yet talented young people, who deal with every aspect of cutting- edge creative, digital and technology solutions.

We strive to innovate, create, empower, and be remarkable to create value, shared success, and opportunities for our clients, people, and partners.

Consultant Campaign Development (Adobe)

Location : Mumbai

Job Overview
We in Customer Centria want our people to experience a career move that will allow you to be
exceptional, innovative & involved to redefine the possibilities of digital experiences for our customers. We have unique learning and development programs to help all our employees reach their full potential and to also diversify and support one another along the way. Our offerings are designed for everyone from early-career employees to our most experienced professionals.
We are hiring a Campaign Developer responsible for Solution Design and Implementation of large
Enterprise Marketing and CRM Solutions. If you're dedicated and ambitious, Customer Centria is anexcellent place to grow your career. Don't hesitate to apply.

Responsibilities and Duties
• 5+ years of relevant work experience in Adobe Campaign Classic with data driven marketing
space
• Interact with both technical and non-technical customers, and address relevant technical and
business requirements and ensure Solution Design and articulation of an e2e Campaign
Management and Digital Engagement Framework for customers, in keeping with the future
business requirements of the customers
• Lead documentation and review of all business requirements, data needs, and business rules in
the requirements document
• Analyze data quality and provide recommendation for changes
• Create traceability of all business requirements to functional and non-functional specifications to cover data exchange, warehouse/mart processing, business rules, and end user use cases
(campaigns, reports, and analytics)
• Perform complete and accurate source to target mapping and API specifications including end
points, authentication and encryption methods
• Leverage partnership with client services and relationships with clients to ensure smooth /
seamless project execution
• Have effective client meetings, understand deliverables, and drive successful outcomes
• Help in developing and implementing best practices, standards and methodologies around
business analysis and data analysis
• Ability to provide recommendations on performance consideration for running huge / bulk
campaigns

Qualifications & Skills Required
• Good understanding of CRM, Marketing concepts and various marketing channels like Email,
SMS, Mobile, etc.
• 3-4 years of specialist Adobe Campaign Management Classic version (V6/7) experience.
• Highly skilled on HTML, XML, JavaScript, Linux, Oracle SQL, web services and Adobe Campaign
internal functions.
• Good understanding of different architectures and familiar with multi-instance, multi-server
environments
• Understanding of DB concepts like links/join, query optimization, query operators etc.
• Proven knowledge of the different Adobe Campaign modules like for example interaction,
message center, MTA, FDA etc.

• Message Center and Offer Interaction module is a plus.
  • Experience in translating business requirements into functional/business specifications
  • Good understanding of data warehouse and data mart concepts
  • Ability to assemble, analyze, and evaluate data and be able to make appropriate decisions to support the business
  • Expert SQL skills.
  • Working knowledge
  • Experience in Banking/Finance/Telecom Domains preferred.
  • Good understanding of Analytics, Target.
  • Certification is a plus
  • Good understanding of API, JSON , XML and SOAP UI.
  • Ability to multi-task, prioritize and quickly change priorities
  • Excellent written and communication skills
  • Ability to work collaboratively with global teams
  • Ability to mentor and train less experienced peers