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Adobe Campaign Execution Specialists

3-5 years

Bangalore / Bengaluru

Adobe Campaign Execution Specialists

IBM

posted 4hr ago

Job Role Insights

Flexible timing

Job Description

  • Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail
  • Provide forecasted volumes in campaign requirement sessions
  • understand JS in Adobe Campaigns and APIs
  • Apply business rules, inclusions, exclusions and guide segmentation.
  • Collaborate with client team to set up email, and SMS creatives using standard templates in Adobe Campaign Classic.
  • Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct.
  • Perform QA on audience and creative to ensure the right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments.
  • Perform Audience file validation against the specific creative to confirm correct set of customers is receiving the campaign.
  • Perform checks on the creative for design, layout and preview with the actual populated data.
  • Perform rendering validation across multiple operating systems and device types
  • Scheduling and launching campaigns after all QC steps are performed.
  • Track deployment details and schedules per requirements.
  • Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment
  • High-level understanding of databases from Customer data to Campaign data level
  • Understanding of data flows and ETL/workflow schedules
  • Hands-on experience in SQL, Oracle, or another relational database for building package triggers
  • Monitoring system health, providing input for the application server and providing database server clean-up activities
  • Monitor automated campaigns
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
  • Graduate or postgraduate with 3 to 5 years of relevant work experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level.
  • Adobe, SQL, MS Office
  • Project management skills by collaborating with key stakeholders.

Employment Type: Full Time, Permanent

Read full job description

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