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Adobe Analyst

Infosys Limited

 · 

3.7

 based on 36.3k Reviews

5-7 years

Bangalore / Bengaluru

Adobe Analyst

Infosys

posted 6d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Adobe UI and UX User Experience Design Illustrator User Interface Designing

+ 16 more

Job Description


Job Title
Adobe Analyst
 Responsibilities 
  • Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance
  • Responsible for analytics engineering and web data infrastructure, applying data best practices and continuous integration to the analytics code base
  • Manage data-driven insights and ideas to support decision making, development efforts, funnel optimizations, marketing campaigns, and overall site optimization
  • Stay aligned with company-wide objectives and ensure the analytics roadmap supports these objectives
  • Coach, mentor, and train team on web analytics best practices, providing technical expertise where needed
  • Be accountable to the health of the digital commerce sales funnel and proactively investigate any anomalies
  • Establish and maintain strong relationships with key stakeholders in eCommerce, eProcurement, U/X, SEO, Demand Generation, Sales, and Leadership to drive actionable insights
  • Oversee Adobe Analytics reporting to support functional teams across the organization
  • Conduct deep analysis on customer pathing and conversions to optimize the site experience
  • Evaluate the contribution of marketing channels to overall site performance and support marketing integrations via Adobe Launch
  • Leverage session replay software to analyze optimization opportunities in partnership with UX/product teams
  • Automate regression testing and identify bugs in tracking
  • Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.)
  • Train others on how to leverage data and insights, promoting a culture of digital data literacy and empowered product owners
  • Run all scrum activities, including standups, sprint planning, grooming, and backlog management
  • Develop and maintain processes and oversee timely delivery of quality analytics requests
  • Present program progress to leadership, tracking timelines and communicating launches
     Technical and Professional Requirements: 
  • Bachelor's degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline
  • Deep knowledge of website analytics and software with at least 2+ years of managing web analysts and data engineers.
  • Adobe Analytics and Adobe Suite Experience (Target, Marketo, Launch, AEM)
  • Strong communication skills and the ability to tell a story with data
  • Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus)
  • Proficient Office 365 (Excel, PowerPoint, Teams, Outlook, etc.)
  • Experience working in an Agile environment and running Agile team ceremonies

  •  Preferred Skills: 
    Technology->Digital Marketing->Adobe Test and Target
    Technology->Adobe Analytics->Analytics Functional

     Additional Responsibilities: 
  • Master's degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline
  • Decibel Insights (or other session replay), Qualtrics (or other site survey), OneTrust (or other cookie management software), Salesforce CRM Analytics (or other CRM)
  • GA4 and Google Tag Manager
     Educational Requirements 
    Bachelor of Engineering
     Service Line 
    Data & Analytics Unit


    * Location of posting is subject to business requirements

    • Employment Type: Full Time, Permanent

    Read full job description

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    What people at Infosys are saying

    What Infosys employees are saying about work life

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    Infosys Benefits

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    Infosys, Plot No.44 Hosur Main Road, Electronics City Bengaluru
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    Bengaluru Office
    Infosys, K 310, 1st Main Road, 5th Block, Koramangala Bengaluru
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