Category Marketing Manager

About Us

The fastest-rising startup in the EdTech space, Testbook is poised to revolutionize the industry

With a registered user base of over 2

6 crore students, 450+ crore tests solved on the WebApp, and a knockout Android App, Testbook has raced to the front and is ideally placed to capture bigger markets

Testbook is the perfect incubator for talent

You come, you learn, you conquer

You train under the best mentors and become an expert in your field in your own right

That being said, the flexibility in the projects you choose, how and when you work on them, and what you want to add to them is respected in this startup

You are the sole master of your work

The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook

A team that is quickly swelling in ranks, it now stands at 900+ in-house employees and thousands of remote interns and freelancers

And the number is rocketing weekly

Now is the time to join the force

Roles And Responsibilities

This role will own the P&L of the category, lead strong cross-functional stakeholder management to translate customer insights into marketing efforts and enhance customer value

Drive initiatives and improvements to onboard new customers, execute the category activation calendar, and conceptualize innovations in customer experience, and basic consumer needs and convert them into business goals

Drive business growth, and market share of the specific category with strong product, competition, and consumer analytics

To achieve the given revenue and sales targets of the allocated category of exams

Set strategic category direction based on customer and business needs & develop the core positioning and messaging for the category

Manage owned-media content and drive banner revenue through list growth, segmentation, and increased efficiency

Implementation of plans for the category in areas of price, promotion & product mix

Complete ownership of Sales, Marketing, Operations, and Customer/Student Experience for the given territory

Conduct comprehensive industry trend analysis, including market, competitive, and pricing trends

Plan and execute marketing calendar & program across various platforms and take corrective actions to stay on course with the plan

To ensure recruitment, training, set action, and targets, appraise and manage performance, development, coaching, and general support of all team members to ensure targets are met

Ensuring effective branding of the organization and events is done through various mediums as and when required

To make proper utilization of reports and their effective analysis for strategic thinking and execution

Develop sales enablement tools and train sales teams to win in the category

Drive, manage, and track sales productivity initiatives and online marketing campaigns for the said category

Requirements

2-3 years of Category management or similar experience with Ecommerce / Edtech organizations

Very deep business acumen and a strong problem solver

Highly driven and resourceful candidate (fast-paced start-up experience preferred)

Excellent data analysis, data interpretation, and first principle problem-solving approach

Creative bend to conceptualize engaging YouTube videos, messaging for Social Media/SMS/WhatsApp/Mobile App, and Sales Pitch

Ability to take initiative in a constantly changing work environment and a generalist do-what-it-takes mindset