AVP, Analytics - Enterprise Marketing Measurement and Insight (L10)

Job Description:

Role Title : AVP, Analytics - Enterprise Marketing Measurement and Insight (L10)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #5 among India s Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India s Best Workplaces for Women in 2022. We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose:

AVP, Analytics - Enterprise Marketing Measurement and Insight (individual contributor) role is a part of India Analytics Hub (IAH) and reports to Marketing Measurement leader in IAH.

The desired employee is expected to actively contribute to the execution of the strategic roadmap along with deliver actionable and scalable solutions to measure effectiveness of enterprise-wide campaigns. This role will be pivotal in ensuring our marketing campaigns are data-driven, highly effective, and continuously optimized to achieve the best results.

The position is remote, where you have the option to work from home.

Key Responsibilities:

Qualifications/Requirements:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 4+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 6+ years of relevant analytics/data science experience.

Required Skills & Knowledge:

Desired Characteristics:

Eligibility Criteria :

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 4+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 6+ years of relevant analytics/data science experience.

Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time - 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

The position is remote, where you have the option to work from home.

For Internal Applicants :

Grade/Level: 10

Job Family Group: