AVP, Analytics - B2B Marketing Measurement and Insights

Job Description:

Role Title : AVP, Analytics - B2B Marketing Measurement and Insights

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #5 among India s Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India s Best Workplaces for Women in 2022. We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose:

AVP, Analytics - B2B Marketing Measurement and Insight (individual contributor) role is a part of India Analytics Hub (IAH) and reports to B2B-Promo-Project Knight leader in IAH, closely partnering with B2B Analytics leader in US. The desired employee is expected to co-design, build, own and enhance a cross-platform multi-channel campaign reporting tool to measure SYF B2B Marketing programs and performance. This role will be pivotal in ensuring our B2B marketing campaigns are data-driven, highly effective, and continuously optimized to achieve the best results.

The position is remote, where you have the option to work from home.

Essential Responsibilities:

Eligibility Criteria:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience.

Required Skills & Knowledge:

Desired Skills & Knowledge:

Work Timings :

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time - 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

The position is remote, where you have the option to work from home.

For Internal Applicants :

Grade/Level: 11

Job Family Group: