Manager - Digital Marketing - IT (8-15 yrs)

Looking for a "Digital Marketing Manager/Senior Manager - Website and Performance Marketing" for a global IT service provider based out of Chennai.

8-15 years of experience in website management, and digital marketing.

The major responsibilities for this role would be managing our website end-to-end, owning our website's performance including off-page and on-page SEO and driving search engine marketing which in turn drives lead generation, and ensures a seamless user experience.

In addition, the selected professional will be a part of a global enterprise marketing team and will work with cross-functional teams.

Be a point in end-to-end strategy and execution of digital marketing initiatives and contribute to overall demand generation through industry best website practices.

Roles & Responsibilities:

Responsibilities:

- Collaborate with the website team, including web developers, content team, SEO specialists, and performance marketing professionals, to deliver high-quality website experiences and landing pages that drive conversion.

- Design and implement comprehensive Conversion Rate Optimization (CRO) strategies, utilizing A/B and multivariate testing, UX analysis, and landing page optimization techniques.

- Analyze website traffic and user behavior to identify opportunities for improvement and optimization, leveraging data-driven insights to enhance performance.

- Oversee the technical functionality, code, and content of the website, ensuring responsiveness, functionality, and compliance with relevant legal and web accessibility standards.

- Conduct and drive regular testing and quality assurance to maintain optimal site performance and user experience.

- Collaborate with the performance marketing team in executing PPC and paid acquisition campaigns on platforms such as Google and LinkedIn, optimizing campaigns for maximum impact.

- Generate regular reports on website performance, utilizing relevant analytics tools to track key metrics and identify opportunities for improvement.

- Conduct in-depth technical SEO analysis, on-page and off-page SEO, addressing site architecture, crawling, indexing issues, and providing actionable recommendations for optimization.

- Strategize our performance marketing index and streamline complexities associated with Search Engine Marketing.

- Identify and implement technical enhancements to improve website health, search engine visibility, content optimization, and link-building strategies based on data analysis.

- Conduct keyword research to identify opportunities for on-page optimization, collaborating with content creators to align content with SEO strategies and targeted keywords.

- Optimize on-page elements, including meta tags, headers, and content, to improve search engine rankings and drive organic traffic.

- Develop and execute effective link-building strategies to enhance website authority, collaborating with SEO specialists to align efforts with overall SEO goals.

- Monitor and analyze the effectiveness of link-building campaigns, adjusting strategies as needed to maximize results.

- Stay informed about industry trends, algorithm changes, and emerging SEO technologies, implementing best practices and innovative approaches to maintain a competitive edge.

- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all digital channels.

Qualifications:

- Master degree in Marketing, Business Administration, Computer Science, or a related field.

- 8+ years of experience in website management, performance marketing and digital marketing.

- Proven track record of driving website performance and achieving measurable results.

- In-depth knowledge of website analytics tools, SEO and SEM best practices, and performance marketing strategies.

- Strong analytical skills and the ability to translate data into actionable insights.

- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

- Strong eye for global-standard brand and design aesthetics.

- Detail-oriented with a passion for delivering exceptional user experiences.

- Proficiency in HTML, CSS, JavaScript, and other web development languages/tools is a plus.

- Certifications in Google Analytics, Google Ads, or related areas are desirable.