SoftProdigy - Manager - Digital Marketing (8-10 yrs)

About the job:

Location : Mohali

Position Overview:

- We are looking for an experienced and results-oriented Digital Marketing Lead/Manager who will collaborate closely with the sales team to design and execute campaigns aimed at promoting SoftProdigy's services.

- The ideal candidate will have 8 to 10 years of experience in digital marketing, a proven ability to drive

Required Skills & Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).

- 8 to 10 years of digital marketing experience, with a focus on B2B services and lead generation.

- Strong collaboration skills, with a track record of working closely with sales teams.

- Proficiency in tools like Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, Ahrefs, Hootsuite, Sprout Social, and HubSpot.

- Knowledge of AI tools for campaign automation and personalization.

- Expertise in SEO, PPC, SMO, and content marketing strategies tailored for IT services.

- Strong analytical skills to interpret data and adjust campaigns for maximum impact.

- Excellent communication, leadership, and project management skills