Bigul - Manager - Digital Marketing (8-10 yrs)

Job Purpose :

- Creating and executing a strong performance marketing strategy & execution plan.

- Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Analyse campaign results & share learnings with stakeholders.

- Identify the gaps where results are not as expected and change the strategy as necessary.

Job Responsibilities :

- You have a degree in Marketing, Business Administration or a related field.

- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- You possess excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations.

- To develop, manage and optimise lead generation campaign and deliver leads as per business requirements ( cost, quality and target customers).

- You are a highly goal-oriented individual and have excellent communication skills.

- You are open-minded, curious and a strong problem solver.

Educational Qualifications Postgraduate in Marketing or Business Administration.

Experience and Skills Required :

- 8 to 10 years of performance marketing experience in the BFSI/E-commerce Industry