Manager - Demand Generation - eCommerce (3-6 yrs)

Candidates from Tier1 and 2 b school are highly preferred

Key Responsibilities:

1. Demand Generation: Develop and execute performance marketing strategies to drive demand and increase conversions across Amazon, TikTok, and other marketplaces.

2. Amazon Advertising: Manage and optimize Sponsored Ads (PPC), DSP campaigns, and other Amazon ad formats to maximize sales and visibility.

3. Meta Ads (Facebook & Instagram): Create and optimize high-performing ad campaigns to drive traffic, engagement, and conversions.

4. TikTok Ads: Leverage TikTok's ad platform to run engaging and ROI-driven campaigns for brand awareness and direct sales.

5. Campaign Optimization: Continuously analyze campaign performance, test creatives, optimize bidding strategies, and refine targeting to improve efficiency.

6. Budget Management: Allocate and optimize marketing budgets effectively to maximize returns.

7. A/B Testing: Run experiments on ad creatives, audience segmentation, and landing pages to improve campaign performance.

8. Data-Driven Decision Making: Use analytics tools to track KPIs, generate insights, and make informed marketing decisions.

9. Collaboration: Work closely with creative, content, and marketplace teams to ensure cohesive marketing strategies.

What We're Looking For:

1. Experience: 3-6 years in performance marketing, specializing in Amazon Ads, Meta Ads, and TikTok Ads.

2. Marketplace Expertise: Hands-on experience in running demand-generation campaigns on Amazon, TikTok, and other e-commerce platforms.

3. Analytical Mindset: Strong data analysis skills and experience with tools like Google Analytics, Amazon Advertising Console, and Meta Business Manager.

4. Paid Media Expertise: Deep understanding of bidding strategies, audience segmentation, and ad optimization techniques.

5. Creative & Experimentation: Ability to test different ad formats, messaging, and targeting to improve performance.

6. Proactive & Results-Driven: A self-starter who thrives in a fast-paced, performance-oriented environment.