LetsBeco - Manager - Performance Marketing - eCommerce (3-5 yrs)

About BECO :

- BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness.

- Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality.

- As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

Job Summary :

- We are looking for a results-driven Performance Marketing with expertise in managing advertising campaigns on e-commerce platforms like Amazon, Flipkart, Zepto, Instamart & Blinkit.

- The ideal candidate will have hands-on experience optimizing paid media campaigns to drive sales, enhance product visibility, and maximize ROI.

- This role requires a blend of strategic planning, analytical skills, and executional expertise in the e-commerce advertising ecosystem.

KeyResponsibilities:

1 ) Campaign Management:

- Plan, execute, and optimize performance marketing campaigns on Amazon, Flipkart, Zepto, Instamart & Blinkit platforms.

- Manage Sponsored Products, Sponsored Brands, and Display campaigns efficiently.

2 ) Performance Optimization:

- Monitor key performance indicators (ROAS, ACOS, CTR, conversions) and optimize accordingly.

- Conduct bid adjustments, keyword research, and ad copy testing to enhance campaign outcomes.

3) E-commerce Strategy:

- Develop and implement a data-driven advertising strategy aligned with business objectives and seasonal trends.

- Collaborate with the product and pricing teams to ensure competitive positioning.

4 ) Reporting & Analytics:

- Generate and analyze performance reports with key insights and actionable recommendations.

- Leverage data to identify opportunities for growth and campaign scaling.

5 ) Stakeholder Collaboration:

- Work closely with the creative team to develop engaging ad assets.

- Collaborate with e-commerce platform account managers to stay updated on new tools, trends, and ad formats.

6 ) Market Research:

- Conduct competitive analysis to benchmark performance and refine advertising strategies.

- Stay informed about industry trends, platform updates, and emerging e-commerce advertising opportunities.

Required Skills & Qualifications :

1 ) Experience: 2+ years in performance marketing, specializing in Amazon Ads, Flipkart Ads, or similar q-commerce platforms.

2 ) Technical Expertise: Proficiency in campaign management tools such as Amazon Advertising Console, Flipkart Ads. Manager, and similar platforms.

3) Analytical Skills: Strong ability to analyze campaign data and derive actionable insights for optimization.

4) E-commerce Knowledge: In-depth understanding of online marketplaces, product ranking algorithms, and consumer buying behavior.

5 ) Tools: Expertise in Excel/Google Sheets, AMS dashboard, and other advertising dashboards.

6) Communication:.

- Excellent written and verbal communication skills for effective stakeholder collaboration and reporting.

- If you are passionate about maximizing e-commerce advertising performance, ready to fuel business transformation, and contribute to a greener planet, come join the BECO family.