Bhanzu - Senior Manager - Performance Marketing (6-8 yrs)

We are seeking an experienced and strategic Senior Manager - Performance Marketing to lead our performance marketing initiatives.

The ideal candidate will have a proven track record in driving growth through paid campaigns, optimizing marketing funnels, and leveraging data analytics to inform decision-making.

This role is pivotal in scaling our digital marketing efforts globally and ensuring ROI-driven campaign execution.

Key Responsibilities:

- Strategy Development: Create and execute a comprehensive performance marketing strategy to achieve business goals, focusing on user acquisition, lead generation, and revenue growth.

- Campaign Management: Oversee the planning, execution, and optimization of campaigns across platforms such as Google Ads, Facebook, Instagram, and YouTube.

- Data-Driven Optimization: Analyze performance metrics using tools like Google Analytics, Appsflyer, and other tracking tools to optimize campaigns and maximize ROI.

- Budget Management: Effectively allocate and manage substantial digital marketing budgets, ensuring cost-effective performance.

- Creative Collaboration: Work with the creative team to develop impactful ad copies, visuals, and campaign concepts aligned with brand messaging.

- Market Research: Conduct competitive analysis, keyword research, and trend analysis to identify growth opportunities.

- Performance Reporting: Develop and present detailed reports on campaign performance, insights, and recommendations for continuous improvement.

- Team Leadership: Manage and mentor a team of digital marketing professionals, fostering a culture of innovation and collaboration.

- Innovation: Stay updated on emerging trends, tools, and technologies in the digital marketing space to maintain a competitive edge.

Requirements:

- 6+ years of experience in performance marketing, with a proven track record in managing large-scale campaigns and achieving growth targets.

- Strong expertise in platforms like Google Ads (Display, SEM, YouTube), Facebook Ads (App Installs, Lead Generation), and email marketing.

- Proficiency in analytic tools such as Google Analytics, Appsflyer, and Excel/Google Sheets for reporting and optimization.

- Demonstrated ability to manage and optimize significant digital budgets.

- Advanced understanding of marketing funnels, A/B testing, and customer journey mapping.

- Strong project management skills with the ability to handle multiple priorities effectively.

- Exceptional communication, presentation, and leadership skills.

- Creative mindset with a focus on innovation and results-driven execution