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26 Bhanzu Jobs

Bhanzu - Senior Manager - Performance Marketing (6-8 yrs)

6-8 years

Bhanzu - Senior Manager - Performance Marketing (6-8 yrs)

Bhanzu

posted 1mon ago

Job Description

We are seeking an experienced and strategic Senior Manager - Performance Marketing to lead our performance marketing initiatives.

The ideal candidate will have a proven track record in driving growth through paid campaigns, optimizing marketing funnels, and leveraging data analytics to inform decision-making.

This role is pivotal in scaling our digital marketing efforts globally and ensuring ROI-driven campaign execution.

Key Responsibilities:

- Strategy Development: Create and execute a comprehensive performance marketing strategy to achieve business goals, focusing on user acquisition, lead generation, and revenue growth.

- Campaign Management: Oversee the planning, execution, and optimization of campaigns across platforms such as Google Ads, Facebook, Instagram, and YouTube.

- Data-Driven Optimization: Analyze performance metrics using tools like Google Analytics, Appsflyer, and other tracking tools to optimize campaigns and maximize ROI.

- Budget Management: Effectively allocate and manage substantial digital marketing budgets, ensuring cost-effective performance.

- Creative Collaboration: Work with the creative team to develop impactful ad copies, visuals, and campaign concepts aligned with brand messaging.

- Market Research: Conduct competitive analysis, keyword research, and trend analysis to identify growth opportunities.

- Performance Reporting: Develop and present detailed reports on campaign performance, insights, and recommendations for continuous improvement.

- Team Leadership: Manage and mentor a team of digital marketing professionals, fostering a culture of innovation and collaboration.

- Innovation: Stay updated on emerging trends, tools, and technologies in the digital marketing space to maintain a competitive edge.

Requirements:

- 6+ years of experience in performance marketing, with a proven track record in managing large-scale campaigns and achieving growth targets.

- Strong expertise in platforms like Google Ads (Display, SEM, YouTube), Facebook Ads (App Installs, Lead Generation), and email marketing.

- Proficiency in analytic tools such as Google Analytics, Appsflyer, and Excel/Google Sheets for reporting and optimization.

- Demonstrated ability to manage and optimize significant digital budgets.

- Advanced understanding of marketing funnels, A/B testing, and customer journey mapping.

- Strong project management skills with the ability to handle multiple priorities effectively.

- Exceptional communication, presentation, and leadership skills.

- Creative mindset with a focus on innovation and results-driven execution


Functional Areas: Other

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Prepare for Performance Marketing Manager roles with real interview advice

Top Bhanzu Performance Marketing Manager Interview Questions

Q1. Make a lesson plan for kids of class 5-6 on Quadratic equation in one variable
Q2. Make a 10 min long video of explaining the lesson plan.
Q3. Which one is more suitable online payment method or cash
View all 21 questions

What people at Bhanzu are saying

5.0
 Rating based on 1 Performance Marketing Manager review

Likes

Best place to start your career as it fast growing organization and have good work culture.

  • Salary - Excellent
  • +6 more
Dislikes

Nothing as of now

Read 1 Performance Marketing Manager review

What Bhanzu employees are saying about work life

based on 582 employees
53%
52%
87%
88%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Bhanzu Benefits

Work From Home
Team Outings
Health Insurance
Job Training
Soft Skill Training
Free Transport +6 more
View more benefits

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