Subex - Head - Marketing (12-15 yrs)

Role Overview:

- We are seeking a visionary and results-driven Head of Marketing to lead our global marketing efforts. The ideal candidate will be a strategic leader with deep expertise in B2B marketing, particularly in the SaaS, AI, or telecom industries.

- This individual will work closely with our leadership team to execute integrated marketing strategies, craft compelling narratives, and as the go-to partner for telecom operators worldwide. If you are a dynamic marketer with a proven track record of success in technology marketing, we would love to meet you.

Key Responsibilities:

Strategic Leadership:

- Develop and execute a global marketing strategy aligned with business objectives.

- Own and optimize the marketing budget to maximize ROI.

- Collaborate cross-functionally with Product, Sales, and Delivery teams to ensure cohesive go-to-market strategies.

Brand Positioning and Messaging:

- Establish leadership position in AI-driven telecom solutions.

- Build brand equity through impactful storytelling, thought leadership, and innovative campaigns.

- Oversee global PR, AR, and media relations to ensure consistent messaging across all channels.

Product Marketing:

- Collaborate with Product Management and Sales teams to define product positioning and messaging.

- Develop go-to-market strategies for new product launches, aligning them with market needs and customer pain points.

- Create sales enablement materials such as presentations, battle cards, and case studies.

- Conduct competitive analysis and market research to inform product strategy and uncover growth opportunities.

- Support the Sales team with targeted campaigns, training, and resources to drive adoption and revenue.

Demand Generation and Campaigns:

- Design and implement data-driven demand-generation programs to drive qualified leads.

- Leverage content marketing, digital channels, and industry events to maximize reach and engagement.

- Align with regional sales teams to support lead conversion and pipeline acceleration.

Team Leadership:

- Lead, mentor, and grow a high-performing marketing team, fostering creativity and accountability.

- Build partnerships with external agencies and vendors to amplify marketing impact.

Data and Analytics:

- Define and track key marketing performance metrics to evaluate campaign effectiveness.

- Use data-driven insights to optimize strategies and scale successful initiatives.

Qualifications & Experience:

- Experience: 12-15 years of progressive B2B marketing experience, with at least 5 years in a leadership role. Proven track record in technology marketing, preferably within the telecom, AI, or SaaS sectors.

Skills:

- Exceptional leadership and stakeholder management capabilities.

- Strong communication, storytelling, and presentation skills.

- Deep understanding of demand generation, content marketing, and branding strategies.

- Hands-on experience with digital marketing tools, CRM platforms, and analytics tools.

Education:

- Bachelor's degree in marketing, Business Administration, or a related field.

- MBA is preferred.

What We Offer:

- An exciting and challenging role with ample opportunity for professional growth.

- A collaborative and supportive work environment that fosters creativity and innovation.

- Opportunities to lead the charge in transforming the telecom landscape with cutting-edge AI technology.