Bert Labs - Lead - Marketing Communication - Media Segment (10-15 yrs)

Brief about Bert Labs:

Bert Labs is an International Award Winning, one of the fastest growing AI Innovation Companies in the world. Founded in 2017, Bert Labs is growing at 300% year on year to be USD 1 Billion global revenue by 2027-28. And bringing in Business Transformation impact across industries.

Bert Labs is bringing USD 360 million in energy cost savings and 60 million Tonnes of carbon footprint reduction with 100+ clients in India & globally. And USD 460 million in production cost savings. In the next 4 years, our platform will bring in USD 1.6 billion in energy cost savings and 260 million Tonnes of carbon footprint reduction with 600+ clients. And production cost savings of USD 2 billion. This will lead to USD 1 Billion revenues by FY 2027-28 end for an IPO.

At Bert Labs, we are leading ClimateTech as we tackle complex challenges through Bert Geminus- First Principles, powered by Deep Neural Network Operational Digital Twins prediction, and Bert Optimus- Reinforcement Learning optimization. These are facilitated by Bert Nova Multi-Tenant Distributed Computing, Bert Maximus IoT Devices, and Bert Qrious IoT-powered Wireless Sensor Network, all part of the Bert Platform Solution- , driving Business Transformation Goals on Sustainability, Energy Efficiency Improvement, Net Zero, and Production.

We consistently innovate, filing 4-5 patents monthly, totalling 50-60 patents annually across various regions. Anticipating accelerated innovation, we aim to file 100 patents per year in FY 2025-26, 150 patents in FY 2026-27, and a remarkable 400 patents in FY 2027-28.

At Bert Labs we believe in challenging the status quo every day. We do this with the power of diversity, inclusion, and collaboration. By connecting different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. Our employee experience includes appreciation, belonging, growth, and purpose for everyone. We are committed to a diverse and inclusive workplace. At Bert Labs, we are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. Welcome to Bert Labs family.

The position will report to the Co-Founder, Executive Director and Chief Growth Officer of the company.

Responsibilities:

- You will have co-ownership of making Bert Labs as one of the most admired Global institution.

- You will have co-ownership of making Bert Platform Solution- products and platforms as one of the most admired globally.

- You will have the ownership of digital marketing strategy and execution with the objective of making Bert Labs recognised as the one of the most innovative AI - technology company in the world.

- You will have the ownership to build globally Founder, Chairperson & CEO and Co-Founder, Executive Director and CGO profiles

- You will have the ownership of digital marketing strategy and execution with the objective of making Bert Platform Solution AI Infra - Bert Maximus IoT devices - Bert Qrious Wireless Sensor Network Platform - Bert Nova Multi-tenant Distributed Computing platform - Bert Design System - Bert Geminus Operational Digital Twin - Bert Optimus Reinforcement Learning Agent, recognised as the one of the most innovative products in the world helping Fortune 100/500/1000/2000 companies in USA, UK, EU, Singapore, APAC, MENA, India, achieve their business transformation goals on energy, CO2 emissions, net zero, production and supply chain

- You will have the ownership of building, leading and institutionalizing media relations with General/Mainline and Business/Finance publications across Television, Online, Radio and Print, with top reporters, top journalists and top editors in USA, UK, EU, Singapore, APAC, MENA, India. This is with Company's objectives monthly/quarterly/annually to be achieved, enabling Company achieving Bert Labs GTM milestones, client acquisitions and revenue recognition.

- You will have the ownership of building, leading and institutionalizing across Deep Tech media relations (AI, IoT, Embedded Computing, Computer Science Computing, Distributed Computing, Wireless Sensor Network, Electronics, Embedded Systems, Semiconductors) across Television, Online, Radio and Print, with top reporters, top journalists and top editors in USA, UK, EU, Singapore, APAC, MENA, India. This is with Company's objectives monthly/quarterly/annually to be achieved, enabling Company achieving Bert Labs GTM milestones, client acquisitions and revenue recognition.

- You will have the ownership of building, leading and institutionalizing media relations with Trade publications in Industry verticals - Automotive, FMCG, Pharma, Pulp & Paper, Cement, Chemicals/Specialty Chemicals, Airports, Retail, Hospitality/Hotels, Hospitals, Materials Manufacturing across Television, Online, Radio and Print, with top reporters, top journalists and top editors in USA, UK, EU, Singapore, APAC, MENA, India. This is with Company's objectives monthly/quarterly/annually to be achieved, enabling Company achieving Bert Labs GTM milestones, client acquisitions and revenue recognition.

- You will have the ownership of building, leading and institutionalizing ESG/Net Zero/Climate Tech/Green Energy media relations with top reporters, top journalists and top editors in USA, UK, EU, Singapore, APAC, MENA, India across Television, Online, Radio and Print. This is with Company's objectives monthly/quarterly/annually to be achieved, enabling Company achieving Bert Labs GTM milestones, client acquisitions and revenue recognition.

- You will have the ownership of content including SEO on Bert Labs website to make it a Lead Generation engine for client, partners and talent pull, to sustain maximum impact at all times. This is with Company's objectives monthly/quarterly/annually to be achieved, enabling Company achieving Bert Labs GTM milestones, client acquisitions and revenue recognition. And on-boarding best of global talent.

- You will have the ownership of researching Clients priorities and drafting the communication from Bert Labs, in line with Bert GTM Milestones, to be sent out by the Leadership, sales and product management teams

- You will have the ownership of Company's leading contribution at Industry events of significance in USA, UK, EU, Singapore, APAC, MENA, India. Positioning the Company as a thought leader in the AI-IoT space

- You will have the ownership of Company's contribution for Industry Awards in USA, UK, EU, Singapore, APAC, MENA, India. Positioning the Company as a thought leader in the AI-IoT space

- You will have the ownership of Company's leadership contribution for Industry Associations in USA, UK, EU, Singapore, APAC, MENA, India. Positioning the Company as a thought leader in the AI-IoT space

- You will have the ownership of leading any crisis with internal and external communication on behalf of the Company

- You will have the co-ownership of leading internal communication at all times for Bert Labs members to appreciate the opportunity they have for learning and growth within the organization

Qualifications:

- Engineering degree from IITs/BITS/NITs/Jadavpur University/DTU/Top Engineering Institutes in USA, Europe, UK/NUS

- Master's Degree from leading Communications or Journalism schools - Jamia Millia/IIMC/Asia School of Journalism/SIMC Top Schools in USA, Europe, UK, Singapore

- Proven relevant work experience (as above) in B2B Marketing in Product/Platform/ DeepTech/AI/IoT/Semiconductor/Embedded Systems/IT Services company for minimum 5 years in established, reputed, growing companies and minimum 5 years in early stage high growth companies

- Proven 10 - 15 years of experience

- Excellent written and verbal communication skills.