Brand Manager - SkinCare/Personal Care/Cosmetics (5-12 yrs)

Company: One of the Leading & Growing Personal/Skin Care FMCG Company

Role Title: BRAND MANAGER - SkinCare/Personal Care/Cosmetics

Must Have: BRANDING and Pure Marketing experience in Personal Care or Cosmetics / Skin Care/ Beauty Industry experience is MUST for this role.

Location: Mumbai

Experience: 5-10

Job Profile: To increase brand reach, followers and ensure brand visibility across the digital marketing platforms

Male Candidate is preferred for the role.

Job Description :

Job Title: Role Title: BRAND MANAGER - SkinCare/Personal Care/Cosmetics

A JOB TITLE:- Brand Manager

B PURPOSE OF THE ROLE/JOB:-

Developing and executing strategic marketing initiatives to enhance brand equity, market presence, and consumer engagement.

C IMPORTANT JOB FUNCTIONS:-

1. Develop and implement comprehensive brand strategies to enhance brand equity and market positioning.

2. Identify growth opportunities and create plans to strengthen brand presence across multiple channels.

3. Plan and execute impactful marketing campaigns, ensuring alignment with the brand's vision and objectives. Monitor campaign performance and adapt strategies to optimize results.

4. Conduct market analysis to understand customer preferences, competitive landscape, and industry trends

5. Work closely with sales, product development, and creative teams to ensure consistent brand messaging and alignment.

6. Maintain brand guidelines and ensure uniformity across all touchpoints, including advertising, packaging, and digital platforms.

7. Manage brand budgets effectively to maximize impact and achieve objectives.

8. Allocate resources wisely, ensuring high-quality deliverables within the allocated time and cost constraints.

D REPORTING RELATIONSHIPS:-

REPORT TO:- Director REPORTED BY:- NA

REQUIRED QUALIFICATIONS:-

1 Graduation

2 Marketing certification

REQUIRED EXPERIENCE:-

7+ years

COMMUNICATION (PLEASE MENTION YOUR STAKE HOLDERS E.G. Vendors,Employees):-

1 INTERNAL:-

A LATERAL:- ALL DEPARTMENTS (SALES, ACCOUNTS, OPERATIONS)

B VERTICAL:- ECOM AND SALES HODs, MANAGING DIRECTOR

2 EXTERNAL:-

B VENDORS:-STATIONARY/ PRINTING/ OFFICE SUPPLIES

NOTE:- The above job description is not exhaustive; management at its discretion can alter / amend the JD as per business needs.