Brand Manager - FMCG (4-8 yrs)

Brand Manager - Are you passionate about building iconic brands in the beauty industry? As a Brand Manager at Pilgrim, you'll take the lead in shaping our brand's identity, driving impactful marketing campaigns, and ensuring brand consistency across every touchpoint.

Roles and Responsibilities:

Strategic Brand Planning:

- Develop and implement a comprehensive brand strategy that aligns with overall business objectives.

- Define and articulate the brand's vision, mission, values, and personality.

- Conduct brand audits to assess current brand health and identify areas for improvement.

- Deeply understand the beauty category, competitive landscape, and target consumer.

Marketing Execution & Campaign Management:

- Ensure brand consistency across both online and offline touchpoints.

- Plan and execute impactful marketing campaigns across diverse channels (digital, traditional, and experiential).

- Lead creative development, generating "big ideas" that drive brand awareness, consideration, and consumer trials.

- Collaborate with cross-functional teams to manage the launch of new products through comprehensive marketing plans.

Packaging Development:

- Work closely with product development and packaging design teams to ensure packaging aligns with brand identity and effectively communicates product benefits.

- Oversee the development of packaging concepts, prototypes, and final production.

- Stay informed about packaging trends and innovations within the beauty industry.

Brand Consistency:

- Develop and maintain comprehensive brand guidelines (Brand book) to ensure consistent application of brand elements across all touchpoints (packaging, marketing materials, online presence, etc.

- Educate internal teams and external partners on brand guidelines and best practices.

- Monitor brand consistency across all channels and take corrective action where necessary.

Qualifications & Skills:

- 5+ years of brand management experience, preferably in the beauty, personal care, or FMCG sector.

- Proven track record of leading brand strategies and successful marketing campaigns.

- Strong understanding of consumer behavior, trends, and market dynamics in the beauty space.

- Exceptional creative, analytical, and project management skills.

- Excellent communication and stakeholder management abilities.