Brand Manager - FMCG (5-9 yrs)

Brand Management and Activation

- Work on the marketing mix to continuously maintain competitive edge in the market

- Develop annual marketing plans & activity calendar.

- Ensuring the sales team receive the right and timely support for demand & visibility generation activities.

- Feeling the pulse of the market and suggest key activities to enable the brand move to the next level of sales.

- Be the brand custodian for developing all Packaging artworks & brand promotion material.

- Partner with sales team to recognize business matrices, dive deep on root causes & address relevant market opportunities/gaps through innovative marketing programs

- Work closely with cross functional teams in delivering both innovation and renovation projects for the brand on time and in full.

- Regularly connect with trade & consumers through field visits & consumer immersions to gain insights of market, competition & consumer.