SUGAR Cosmetics - Assistant Brand Manager (2-5 yrs)

1. Category Expertise: Possess a understanding of the cosmetics and makeup industry, including product categories, customer preferences, and market trends.

2. Strategic Insight: Leverage experience from previous organizations to introduce innovative strategies that enhance brand positioning and market performance.

3. Creative Proficiency: Demonstrate strong creative thinking abilities, with a proven track record of conceptualizing impactful campaigns and visuals.

4. Content Creation Oversight: Ensure high-quality execution of video and photo shoots, maintaining alignment with brand identity and competitive standards.

5. Collaboration and Integration: Work seamlessly with cross-functional teams, leveraging familiarity with the industry to contribute effectively from day one.

6. Innovation Leadership: Drive originality and innovation in campaigns, ensuring the brand remains at the forefront of creativity and appeal in the cosmetics space.

7. Market Adaptability: Quickly adapt to the company's processes and culture, enabling immediate contributions to ongoing and new projects.

Role Deliverables:

1. Creative Campaigns: Develop and execute 3-5 high-impact marketing campaigns per quarter, ensuring they resonate with target audiences and outperform competitors.

2. Category-Specific Content: Deliver brand-relevant content (videos, photos, social media assets) that aligns with the latest industry trends and customer expectations.

3. Strategic Roadmaps: Contribute actionable insights and competitive learnings to quarterly and annual marketing plans.

4. Brand Differentiation: Generate innovative ideas that set the brand apart in a saturated market, leveraging previous industry exposure.

5. Seamless Project Execution: Oversee end-to-end execution of creative projects, ensuring timelines and budgets are adhered to while maintaining high quality.

6. Team Collaboration: Provide creative guidance to internal teams, ensuring alignment and synergy across departments like sales, product, and digital marketing.

7. Performance Metrics: Monitor and evaluate the success of campaigns, using data to refine future strategies and maintain a competitive edge.