Senior Manager – Marketing/ Customer Relationship/ Super Market Stores

This is a full-time, on-site role for a Marketing Manager located in Bengaluru. The Marketing
Manager will be responsible for managing our brand and image, driving sales and traffic, and
creating marketing plans to increase customer engagement and loyalty. The marketing manager will
work closely with other cross-functional teams and collaborate with external agencies and vendors.

Qualifications :

Expertise in marketing strategy, planning, and execution.
Experience - 5 to 8 years in Retail FMCG Marketing.
Experience in Store visit store operations and Marketing.
Experience in digital marketing and social media management
Excellent written and verbal communication skills
Experience in brand management and market research.
New Store Openings - Launch/ Activations Existing Stores Performance boost Activations at
the Store
New Product Launch Visual Merchandize Offers Campaigns - Growth Marketing - Loyalty & Retaining Festive Activations - South Brand Campaign.
Strong analytical capabilities and data-driven decision-making skills
Experience in managing teams and working collaboratively with cross-functional teams
Familiarity with the organic and natural products industry is a plus
Bachelor or Master degree in Marketing, Business Administration, or related field.

Roles and Responsibilities :
Sales Generation:
- Develop and execute marketing strategies and campaigns to drive sales across all channels, including physical stores and online platforms.
- Analyze sales performance and market trends to identify opportunities for growth and optimization.
- Collaborate with category team to ensure alignment between marketing efforts and sales objectives.

Marketing Budgeting:
- Develop and manage annual marketing budgets in line with company goals and financial targets.
- Monitor and optimize marketing expenditures to ensure efficient allocation of resources and
minimize CAC.
- Conduct regular budget reviews and adjustments based on performance and market dynamics.

Customer Acquisition:
- Implement targeted marketing campaigns and initiatives to attract and acquire new customers
across diverse demographics.
- Utilize market research and customer insights to identify key customer segments and optimize
acquisition strategies.
- Evaluate the effectiveness of customer acquisition channels and adjust marketing efforts
accordingly.

Customer Retention and Loyalty:
- Develop and implement strategies to enhance customer satisfaction, retention, and loyalty.
- Manage customer loyalty programs and initiatives to drive repeat purchases and increase customer
lifetime value.
- Monitor customer feedback and sentiment to identify areas for improvement and implement
solutions to enhance the customer experience.

Brand Building:
- Develop and execute brand-building strategies to enhance brand awareness and equity across all
touchpoints.
- Ensure consistency in brand messaging, visual identity, and customer experience across physical and
digital channels.
- Collaborate with internal teams and external partners to develop compelling brand campaigns and
initiatives.

Skills : - marketing strategy, planning, and execution, Sales Generation, Marketing Budgeting, Customer Acquisition, Customer Retention and Loyalty, Brand Building, brand management and market research, digital marketing and social media management, super market store, health & glow, Retail Marketing,Retail Marketing, Health & Glow, Super Market Marketing