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Marketing Manager - Electronics Products
HBeonlabs
posted 7d ago
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Job Description
The Marketing Manager for Electronics Products will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth for our range of electronic products. This role requires a blend of creativity, analytical skills, and a deep understanding of the electronics market.
- Develop and Implement Marketing Strategies:
- Create comprehensive marketing plans that align with business objectives.
- Identify target audiences and tailor marketing efforts to meet their needs.
- Product Launches:
- Plan and execute successful product launches, including pre-launch teasers, launch events, and post-launch follow-ups.
- Coordinate with product development, sales, and other departments to ensure cohesive launch strategies.
- Digital Marketing:
- Oversee digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
- Monitor and analyse campaign performance, making data-driven adjustments to optimize results.
- Brand Management:
- Maintain and enhance the company s brand image and voice.
- Ensure consistency in messaging across all marketing channels.
- Market Research and Analysis:
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Utilize insights to inform marketing strategies and product development.
- Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor expenses and ROI to maximize the effectiveness of marketing spend.
- Collaboration and Leadership:
- Lead and mentor a team of marketing professionals.
- Collaborate with internal teams and external partners to achieve marketing goals.
- Bachelor s degree in marketing, Business Administration, or a related field; Master s degree is a plus.
- Minimum of 5 years of experience in marketing, preferably in the electronics industry.
- Proven track record of successful marketing campaigns and product launches.
- Strong understanding of digital marketing tools and techniques.
- Excellent analytical and problem-solving skills.
- Strong leadership and team management abilities.
- Exceptional written and verbal communication skills.
- Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, SEMrush).
- Ability to analyse market data and translate insights into actionable strategies.
- Creative thinking and ability to generate innovative marketing ideas.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Understanding of the electronics market and consumer behaviour.
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) with company match.
- Paid time off and flexible work environment.
- Opportunities for professional development and career advancement.
Employment Type: Full Time, Permanent
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