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1 Logicon Engineers Job
Marketing Manager
Logicon Engineers
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Marketing Strategy Planning Develop and implement a comprehensive marketing plan aligned with business objectives
- Analyze market trends, competitor activities, and customer insights to identify opportunities for growth
- Set and manage the annual marketing budget, ensuring effective resource allocation
- Digital Marketing Oversee the companys online presence, including website optimization, SEO/SEM, and social media channels
- Plan and execute digital campaigns (email, social media, PPC, etc
- ) to drive lead generation and brand awareness
- Track, analyze, and report on digital marketing KPIs and ROI
- Branding Positioning Strengthen the Logicon brand as a trusted global partner for industrial automation and digital transformation
- Develop and maintain consistent branding across all communication channels, including presentations, brochures, and online content
- Create compelling content that showcases Logicons expertise, innovations, and success stories
- Offline Marketing Plan and manage participation in industry events, exhibitions, and trade shows to enhance visibility and connect with target audiences
- Collaborate with sales teams to develop promotional materials and support their outreach activities
- Build relationships with key stakeholders, media, and industry influencers
- Collaboration Leadership Work closely with the sales and engineering teams to align marketing strategies with business goals
- Manage and mentor the marketing team to achieve excellence in execution
- Collaborate with external agencies and partners to ensure high-quality deliverables
- Education: Bachelors degree in Marketing, Business Administration, or a related field
- MBA preferred
- Experience: 5-10 years of marketing experience, preferably in industrial automation, manufacturing, or technology sectors
- Proven track record of creating and executing successful marketing strategies
- Expertise in digital marketing tools and platforms
- Excellent communication, leadership, and project management skills
Employment Type: Full Time, Permanent
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