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CFTM Brand Manager - Color Cosmetics & Fragrances
4-8 years
Mumbai, Nagpur, Thane + 3 more
1 vacancy
CFTM Brand Manager - Color Cosmetics & Fragrances
Aditya Birla Insulators
posted 6d ago
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Fixed timing
Key skills for the job
Job Description
- Proven experience as brand manager (minimum 5 years) in the consumer marketing space.
- Will work closely with the top tier management team dedicated to developing and growing customer centric brands.
- Clear understanding of the 4Ps- Product/ price/ place/ promotions.
- Implement marketing strategies to build brand awareness and drive sales.
- Conduct market research to identify customer needs and preferences.
- Manage a marketing budget to ensure the most effective use of resources.
- Implement an advertising and promotion strategy across various media channels.
- Execute social media campaigns to build brand awareness and engagement.
- Create relationships with influencers, bloggers, and other media outlets to generate positive coverage.
- Strategizing and executing brand photo shoots
- Implementing a customer loyalty program to increase customer retention.
- Monitor, analyze, track sales across channels.
- Work with marketplace managers to drive visibility and sales.
- Collaborate with other departments, such as product development and sales, to ensure alignment of marketing efforts.
- Stay up to date with the latest marketing trends and technologies in the cosmetics industry.
- Work with relevant and the best in industry agencies, to drive results. Ensure to manage the relationship well and get the planned outcomes/impact measurement.
- Candidate should have an overall experience of 5-7years. Mostly in the FMCG space with one stint of 3 years or more in cosmetics
- masters degree in business, marketing, or a related field from a tier 1 institute or 5 plus years of work-ex in Cosmetics industry
- Preferably should have worked in companies like HUL, Lakme, Loreal, new brands like Gush, Kay Beauty, Plum, Mamaearth etc
- Strong understanding of ATL BTL advertising including digital marketing - including social media
- Excellent communication and interpersonal skills, with the ability to build relationships with influencers, media outlets, and stakeholders.
- Knowledge of the cosmetics industry, including trends, products, and competitors.
- Experience in implementing successful marketing campaigns.
- Must have hands on experience in developing and executing marketing campaigns
- Candidates from startups will be preferred over established companies
- Female candidates preferred
Minimum Experience Level:
4-8 Years
Report to:
Assistant General Manager
Employment Type: Full Time, Permanent
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