Upload Button Icon Add office photos
Premium Employer

i

This company page is being actively managed by Vyapar Team. If you also belong to the team, you can get access from here

Vyapar Verified Tick

Compare button icon Compare button icon Compare
filter salaries All Filters

13 Vyapar Jobs

Simply Vyapar Apps - Assistant Manager - Product Marketing (2-4 yrs)

2-4 years

Simply Vyapar Apps - Assistant Manager - Product Marketing (2-4 yrs)

Vyapar

posted 4d ago

Job Role Insights

Fixed timing

Job Description

About Vyapar:

We are a technology and innovation company in the fintech space, delivering business accounting software to Micro, Small & Medium Enterprises (MSMEs). With more than 10 Million users across 140 countries, we are one of the fastest growing companies in this space. We take the complexity out of invoicing, inventory management & accounting, making it so simple, such that small businesses can spend less time on manual bookkeeping and spend more time focusing on areas of business that matter.

Role Overview:

We are seeking a dynamic and strategic Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging of our products. This role will be responsible for developing marketing campaigns, creating compelling content, and working cross-functionally with product, sales, and customer success teams to enhance product adoption and user engagement.

Key Responsibilities:

- Develop and execute comprehensive go-to-market (GTM) strategies for new and existing products.

- Define positioning, messaging, and differentiation strategies to communicate the product's value proposition effectively.

- Work closely with product, growth, sales, and customer success teams to enhance product adoption and engagement.

- Utilize CleverTap for customer engagement, retention campaigns, and segmentation.

- Leverage Adjust for mobile attribution, marketing performance tracking, and user acquisition analytics.

- Analyze product usage data and customer insights to optimize marketing strategies.

- Translate complex product features into clear, value-driven messaging for MSME audiences.

- Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities.

- Collaborate with product and engineering teams to translate technical features into customer-centric benefits.

- Create and manage content strategies, including product pages, case studies, blogs, whitepapers, and video scripts.

- Develop sales enablement materials such as presentations, FAQs, and product guides to support the sales team.

- Work with the growth marketing team to develop demand generation strategies, digital campaigns, and customer engagement initiatives.

- Analyse product performance, user engagement, and feedback to drive product improvements and innovation.

- Collaborate with customer success teams to create retention strategies, customer testimonials, and loyalty programs.

- Drive thought leadership initiatives through webinars, industry events, and partnerships.

Desired Skills And Requirements

- B.Tech / MBA with 2-4 Years of Product Marketing Experience with a B2B SaaS Organization

- Expertise in Product Positioning & Go-to-Market (GTM) Strategy:

- Proven ability to develop compelling product messaging and positioning tailored to MSMEs.

- Experience in launching new features and driving adoption through well-planned GTM strategies.

- Proficiency in Marketing Automation & Analytics Tools (CleverTap & Adjust):

- Hands-on experience with CleverTap for customer engagement, retention campaigns, and segmentation.

- Strong understanding of Adjust for mobile attribution, tracking marketing performance, and user acquisition analytics.


Functional Areas: Other

Read full job description

Prepare for Assistant Manager roles with real interview advice

Top Vyapar Assistant Manager Interview Questions

Q1. How many Customers has purchased same item on the Same day more than onnce
Q2. How do you persuade customers to purchase Vyapar software when there are cheaper alternatives available?
Q3. select * , sum(amt) over (partition by customer) as total_amt from t2
View all 20 questions

What people at Vyapar are saying

Assistant Manager salary at Vyapar

reported by 3 employees with 3-4 years exp.
₹6.9 L/yr - ₹10.1 L/yr
At par with the average Assistant Manager Salary in India
View more details

What Vyapar employees are saying about work life

based on 368 employees
56%
69%
64%
100%
Strict timing
Monday to Saturday
No travel
Day Shift
View more insights

Vyapar Benefits

Cafeteria
Job Training
Health Insurance
Team Outings
Soft Skill Training
Work From Home +6 more
View more benefits

Compare Vyapar with

Zoho

4.3
Compare

Tally Solutions

4.2
Compare

MARG ERP

3.5
Compare

Busy Infotech

4.0
Compare

Reach Accountant

1.0
Compare

ProfitBooks Accounting Software

4.8
Compare

MProfit

5.0
Compare

Duck Creek Technologies

4.4
Compare

NoBrokerHOOD

3.2
Compare

Celebal Technologies

3.4
Compare

Entrata

4.4
Compare

Ascent HR Technologies Private Limited

3.8
Compare

CodeClouds

4.5
Compare

FinThrive

3.7
Compare

Innovaccer

3.4
Compare

Grey Orange

3.2
Compare

Mobileum

3.3
Compare

SirionLabs

3.8
Compare

Evolent Health International

3.9
Compare

AgreeYa Solutions

3.3
Compare

Similar Jobs for you

growth manager at Simply Vyapar Apps Private Limited

0-2 Yrs

₹ 10-18 LPA

Product Marketing at Incruiter

4-7 Yrs

₹ 12-20 LPA

Product Marketing Manager at Townhall.co

4-8 Yrs

₹ 12-20 LPA

Assistant Manager at FatakPay Digital Pvt. Ltd.

4-7 Yrs

₹ 10-18 LPA

Product Marketing at ARC Consulting

4-7 Yrs

₹ 15-20 LPA

Marketing Executive at Hexaview Technologies Private Limited

2-4 Yrs

Not Disclosed

Product Marketing at PLAY GAMES24X7 PRIVATE LIMITED

4-6 Yrs

₹ 20-30 LPA

Product Marketing at SuccessHR

4-10 Yrs

₹ 14-24 LPA

Product Marketing Lead at Trademo

4-9 Yrs

₹ 12-15 LPA

Product Marketing at Incruiter

4-7 Yrs

₹ 10-25 LPA

Vyapar Bangalore / Bengaluru Office Location

View all
Bengaluru/Bangalore Office
Headquarter
24th, 1,2 & 3 floor, 150/2 Enzyme Diamond, 7th Cross Rd, 1st Sector, HSR Layout, Bengaluru, Karnataka 560102 Bengaluru/Bangalore
560102

Learning And Development Manager

10-18 Yrs

₹ 25 - 35L/yr

Bangalore / Bengaluru

5hr ago·via naukri.com

Inside sales/ Tele sales - Gujrati

0-5 Yrs

₹ 2.5 - 3.5L/yr

Surat

6d ago·via naukri.com

Hiring Freshers / Experience For Inside Sales Executive

0-5 Yrs

₹ 2.75 - 3.5L/yr

Bangalore / Bengaluru

9d ago·via naukri.com

We are hiring For Inside sales / Tele Sales - Surat

0-5 Yrs

₹ 2.75 - 3.5L/yr

Surat

10d ago·via naukri.com

Inside sales - Marathi/ Hindi / Gujarati

0-5 Yrs

₹ 2.75 - 3.5L/yr

Bangalore / Bengaluru

16d ago·via naukri.com

Talent Acquisition Executive

0-1 Yrs

₹ 3 - 4L/yr

Bangalore / Bengaluru

19d ago·via naukri.com

Inside Sales Executive

0-5 Yrs

₹ 3 - 3.5L/yr

Bangalore / Bengaluru

24d ago·via naukri.com

Inside Sales Executive

0-5 Yrs

₹ 2.75 - 3.5L/yr

Bangalore / Bengaluru

25d ago·via naukri.com
write
Share an Interview