Simply Vyapar Apps - Assistant Manager - Product Marketing (2-4 yrs)

About Vyapar:

We are a technology and innovation company in the fintech space, delivering business accounting software to Micro, Small & Medium Enterprises (MSMEs). With more than 10 Million users across 140 countries, we are one of the fastest growing companies in this space. We take the complexity out of invoicing, inventory management & accounting, making it so simple, such that small businesses can spend less time on manual bookkeeping and spend more time focusing on areas of business that matter.

Role Overview:

We are seeking a dynamic and strategic Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging of our products. This role will be responsible for developing marketing campaigns, creating compelling content, and working cross-functionally with product, sales, and customer success teams to enhance product adoption and user engagement.

Key Responsibilities:

- Develop and execute comprehensive go-to-market (GTM) strategies for new and existing products.

- Define positioning, messaging, and differentiation strategies to communicate the product's value proposition effectively.

- Work closely with product, growth, sales, and customer success teams to enhance product adoption and engagement.

- Utilize CleverTap for customer engagement, retention campaigns, and segmentation.

- Leverage Adjust for mobile attribution, marketing performance tracking, and user acquisition analytics.

- Analyze product usage data and customer insights to optimize marketing strategies.

- Translate complex product features into clear, value-driven messaging for MSME audiences.

- Conduct market research and competitive analysis to identify trends, customer pain points, and opportunities.

- Collaborate with product and engineering teams to translate technical features into customer-centric benefits.

- Create and manage content strategies, including product pages, case studies, blogs, whitepapers, and video scripts.

- Develop sales enablement materials such as presentations, FAQs, and product guides to support the sales team.

- Work with the growth marketing team to develop demand generation strategies, digital campaigns, and customer engagement initiatives.

- Analyse product performance, user engagement, and feedback to drive product improvements and innovation.

- Collaborate with customer success teams to create retention strategies, customer testimonials, and loyalty programs.

- Drive thought leadership initiatives through webinars, industry events, and partnerships.

Desired Skills And Requirements

- B.Tech / MBA with 2-4 Years of Product Marketing Experience with a B2B SaaS Organization

- Expertise in Product Positioning & Go-to-Market (GTM) Strategy:

- Proven ability to develop compelling product messaging and positioning tailored to MSMEs.

- Experience in launching new features and driving adoption through well-planned GTM strategies.

- Proficiency in Marketing Automation & Analytics Tools (CleverTap & Adjust):

- Hands-on experience with CleverTap for customer engagement, retention campaigns, and segmentation.

- Strong understanding of Adjust for mobile attribution, tracking marketing performance, and user acquisition analytics.