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FatakPay Digital - Assistant Manager - Product Marketing (4-7 yrs)

4-7 years

FatakPay Digital - Assistant Manager - Product Marketing (4-7 yrs)

Fatakpay Digital

posted 1mon ago

Job Role Insights

Job Description

Responsibilities:

- Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, segmenting lists, deploying campaigns, and reporting results.

- Diligently the following checklist to ensure the campaigns are delivered right and are result driven concept and test email templates for campaigns using.

- Create, execute and analyze A/B test plans to improve campaign performance and conversion rates including all metrics.

- Manage ongoing reporting for launched campaigns on all direct marketing channels.

- Assist in marketing automation campaigns, retargeting ads and creating journeys.

- Collaborate with tech and product teams to design and develop new assets for each touchpoint of the customer journey.

- Work on marketing automation tools to manage customer lifecycle and enhance customer experience.

- Manage business metrics on a daily, weekly and monthly reporting basis.

- Manage stakeholders across the organisation to bring efficiency in driving business.

Requirements:

- Minimum 4+ years of experience setting up campaigns for product marketing.

- Worked on marketing automation tools like clevertap, webengage or moengage.

- A technology savvy marketer with exposure and capability of problem solving and data analysis.

- Understanding direct marketing channels like Email, WhatsApp, SMS, Notifications etc.

- MBA preferred.

- Understanding user behaviour and using data to create customer segmentation and user personas.

- Experienced in creating customer journeys and visualising product funnels to further optimise journeys and campaigns.


Functional Areas: Other

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What people at Fatakpay Digital are saying

Assistant Manager salary at Fatakpay Digital

reported by 1 employee with 6 years exp.
₹4 L/yr - ₹5.2 L/yr
45% less than the average Assistant Manager Salary in India
View more details

What Fatakpay Digital employees are saying about work life

based on 9 employees
100%
Day Shift
View more insights

Fatakpay Digital Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

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