FatakPay Digital - Specialist - Growth & Product Marketing (2-4 yrs)

Assistant Product Marketing / Growth Manager (2-4 Years Experience, 2 Vacancies)

Introduction:

At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments. A key focus for us is retaining users, improving engagement, and increasing repeat transactions through data-driven marketing strategies.

- We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications.

- This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty.

Role Overview:

- The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage.

- This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach.

Key Responsibilities:

- Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels.

- Work on user segmentation and behavioral targeting to improve campaign effectiveness. Enhance first-party data by implementing user attribute grooming strategies and website on site surveys.

- Identify and track active vs. inactive users and implement reactivation strategies. Collaborate with the product and tech teams to design automated marketing journeys.

- Manage marketing automation tools like WebEngage, MoEngage, and Netcore. Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success. Increased repeat transactions and user retention.

- Higher engagement rates across marketing channels. Improved conversion rates from registered users to active borrowers.

- Better first-party data collection and enriched user segmentation. Effective use of automation tools to reduce manual execution time.

Who You Are:

- 2-4 years of experience in product marketing, retention marketing, or lifecycle marketing.

- Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). Strong execution skills in running SMS, push, email, and WhatsApp campaigns.

- Experience in analyzing campaign performance metrics and optimizing marketing funnels.

- Strong analytical mindset with a passion for user behavior tracking and engagement strategies.

- Experience in fintech or consumer-tech companies is a plus. If you're an expert in retention marketing and love execution-heavy roles, apply now!