FatakPay Digital - Manager - Digital Marketing (4-8 yrs)

Digital Marketing Manager

Job Description:

- Develop and execute marketing campaigns across multiple channels, including WhatsApp, SMS, Email, Push Notifications, etc., to drive customer engagement and acquisition.

- Monitor and analyse campaign performance metrics to assess efficacy and ROI.

- Conduct A/B testing to optimize campaign elements such as messaging, timing, and segmentation.

- Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives.

- Utilize data analytics tools to extract and analyse customer data, derive actionable insights, and inform marketing strategies.

- Continuously track industry trends and best practices in digital marketing to drive innovation and optimization.

- Work closely with creative and content teams to develop compelling marketing materials and messaging.

- Provide regular reports and insights to stakeholders, highlighting key findings and recommendations for improvement.

- Proficiency in marketing automation tools and analytics platforms.

- Strong analytical skills with the ability to interpret data and derive actionable insights.

- Experience conducting A/B testing and optimizing campaign performance.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.

- Creative thinker with a passion for innovation and continuous improvement.

- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

- Knowledge of data analytics techniques and tools, with the ability to extract and make sense of data.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or a related field.

- 4-8 years of experience in marketing or a similar role, with a focus on digital marketing and campaign management.

- Experience in digital marketing or data analytics.

- Familiarity with customer segmentation techniques and targeting strategies.

- Experience with customer relationship management (CRM) platforms.

About The Company:

FatakPay Digital Private Ltd (FatakPay) is a digital-only lending platform that provides virtual credit cards. The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a 'scan now, pay later' facility and easy repayment options. We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place. It was founded by a team of four IIT- B, Erasmus University alum and with 70+ years of combined experience in Tech and Finance.