Campaign Manager - Digital Marketing (2-8 yrs)

Key Responsibilities:

Campaign Management:

- End-to-end campaign management, including trafficking, optimization, and performance analysis.

- Setting and tracking key performance indicators (KPIs) to measure campaign effectiveness.

- Managing campaign budgets and ensuring timely billing.

- Collaborating with cross-functional teams (sales, creative, technology) to ensure smooth campaign delivery.

Platform Expertise:

- Proficiency in using ad-serving platforms such as Google Ad Manager, FreeWheel, or similar technologies.

- Ability to leverage platform features to optimize campaign performance and maximize ROI.

Client Communication:

- Excellent communication and interpersonal skills to effectively interact with clients and internal stakeholders.

- Ability to build strong relationships and provide exceptional customer service.

- Proactively address client inquiries and resolve issues.

Performance Analysis and Reporting:

- Analyzing campaign performance data to identify areas for improvement and generate insightful reports.

- Presenting campaign performance data to clients and internal teams in a clear and concise manner.

Continuous Learning:

- Staying abreast of the latest industry trends, technologies, and best practices in digital advertising.

Qualifications:

- 2-8 years of experience in end-to-end campaign management in the media, advertising, or related industry.

- Strong understanding of digital advertising concepts and principles.

- Proficiency in using ad-serving platforms (Google Ad Manager, FreeWheel, etc.

- Excellent analytical and problem-solving skills.

- Strong communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Flexibility to work night shifts and in a hybrid or work-from-office environment