Skidos - Growth Specialist (2-5 yrs)

Growth Specialist

About SKIDOS Vision, Mission & Culture:

Our vision is to create a future where every child unlocks their full intellectual and physical potential. We turn screen time into active learning time by creating and providing a world of edutainment for young minds that are playful, creative, and physically engaging.!

We offer parents a subscription service that allows them to access all the games and learning content. We currently have 1000+ learning activities on the Apple and Google Play Stores.

At SKIDOS, we embody the ethos of a high-performance sports team. We prioritize teamwork, discipline, and a relentless pursuit of excellence. Each individual commits to continuous growth, mutual respect, and accountability. Facing challenges head-on, we strive to exceed our goals. Together, we win.

What will be the key Responsibilities:

- Growth Hacking & Experiments.

- Identify, prioritize, and execute high-impact growth initiatives and experiments.

- Develop innovative strategies to acquire, retain, and engage users across multiple channels.

- Analyze experiment outcomes to optimize strategies and drive measurable results.

App Store Optimization (ASO):

- Optimize app titles, descriptions, keywords, and visuals to improve discoverability and downloads.

- Monitor and analyze app performance metrics to ensure continuous improvement.

- Conduct competitive analysis and implement insights to enhance app rankings.

Social Media Marketing & App Promotions:

- Plan, create, and execute social media campaigns that drive user acquisition and engagement.

- Leverage social platforms and influencers to amplify app promotions.

- Track and measure campaign performance, making data-informed adjustments.

Branding & Awareness:

- Develop strategies to enhance brand visibility and positioning in the market.

- Create compelling narratives and assets that resonate with target audiences.

- Collaborate with cross-functional teams to maintain brand consistency.

Press Releases & Public Relations:

- Craft and distribute impactful press releases to communicate product updates and milestones.

- Build relationships with media outlets, bloggers, and industry influencers to secure coverage.

Revenue Growth & Optimization:

- Collaborate with product and marketing teams to design revenue-boosting strategies.

- Identify upselling and cross-selling opportunities to maximize customer lifetime value.

- Use analytics tools to track the performance and ROI of all growth initiatives.

Desired Candidate Profile:

- Min 3+ years of experience.

- Strong analytical skills and experience with tools like Google Analytics, App Store Connect, etc.

- Proven track record in growth hacking, digital marketing, or a similar role.

- Expertise in ASO, social media marketing, and user acquisition strategies.

- Exceptional storytelling and content creation skills.

- Knowledge of A/B testing and experimental frameworks.

- Basic understanding of design tools for creating promotional materials.

- What we are looking for in you as a colleague.

- We want someone with a problem-solving mindset.

- It's not a 'must', but it's a big plus if you already have experience working in the edtech domain.

- You can speak and write English on a professional level.

- You learn quickly, and you are responsible and self-driven.

What SKIDOS can offer you as a professional?

Work with great people:

At SKIDOS, we embody the ethos of a high-performance sports team. We prioritize teamwork, discipline, and a relentless pursuit of excellence. Each individual commits to continuous growth, mutual respect, and accountability. Facing challenges head-on, we strive to exceed our goals. Together, we win.

Professional & Personal Development:

At SKIDOS, we prioritize your well-being and growth. We offer unlimited vacation days to help you recharge, provide healthy snacks at work to support your wellness and ensure paid maternity and paternity leave for a balanced family life. Additionally, we invest in your development through continuous training and upskilling opportunities.

Disrupt:

Using the latest technology, we disrupt learning and how children will learn in the future. With our global ambitions, we aim to make a big positive impact on the way children learn now and in the future.