Assistant Manager -CRM Marketing

Title - AM / Manager CRM Marketing

About us:

Founded in 2010 and based in San Francisco, California, and Bangalore, India, Simplilearn, a

Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training to individuals and businesses worldwide. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners globally. The programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearns role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or business goals. Simplilearn was recognized by Training Industry as a Top 20 Online Learning Library Company for 2017-2020. For more information, visit Simplilearn.com As we continue to experience rapid consumer and business growth, it's important for us to engage with prospects and customers at the right time, and educate them about our learning suite.

Hence, CRM marketing/marketing automation is a critical channel for growth with high visibility across the organization. As a member of the CRM marketing team, you will report to the CRM Head - Marketing and work closely with the growth, product, business, design & content teams and other stakeholders to support and innovate our reactivation and retention strategy on CRM channels through testing, execution, analytics, data integration, personalization and project management.

Key Aspects of the Role

1. Build and execute campaigns on an ongoing basis to improve engagement using channels such as WhatsApp, Email, SMS, app push, in-app notifications, etc.

2. Identify common behaviors and automate campaigns that encourage users complete goals using tools like Webengage.

3. Partner with the product and content team to develop communications that support reactivation initiatives.

4. Tracking and Reporting weekly campaign performance, revenue generation, and other growth

metrics on WebEngage, SparkPost, Tableau, etc.

5. Rally your audience around our love of upskilling professionals and design your content strategy to support our brand promise.

Requirements

• Total marketing experience of at least 5 years with 3+ year of experience in Customer Retention / CRM Marketing experience
• Owned channel revenue for specific business categories or user segments (repeat, retention) in the past role.
• Experience with end to end marketing automation software such as WebEngage (Preferred),

Clevertap, Moengage, etc.

• Bachelors degree in marketing, business, or a related field preferred. A relevant post-graduate degree is a plus.
• Attention to detail and an eye for quality
• Exceptional written & verbal communication skills are a must
• Team player with a track record of strong collaboration
• Curious, self-motivated and passionate about helping our learners meet their career goals
• Excellent presentation skills