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Simplilearn - Manager - Performance Marketing (3-5 yrs)

3-5 years

Simplilearn - Manager - Performance Marketing (3-5 yrs)

Simplilearn

posted 8d ago

Job Description

Job Description:

Responsibilities:

- Plan and execute comprehensive paid digital marketing strategies, leveraging Google Search, Bing Search, Google Analytics, YouTube Ads, Google Discovery Ads, and Demand Gen campaigns.

- Measure and analyze the performance of all digital marketing campaigns, and evaluate them against pre-defined goals, focusing on ROI and KPIs.

- Identify key trends and insights from the data, and utilize these insights to optimize spending and overall campaign performance.

- Brainstorm innovative and sustainable growth strategies to ensure the continuous evolution of digital marketing initiatives.

- Strategize, implement, and assess experiments and conversion tests to improve campaign effectiveness and efficiency.

- Collaborate closely with internal teams to develop and enhance ad copies and landing pages, as well as to optimize the user experience throughout the customer journey.

- Coordinate with the content and design team to create compelling ad assets.

- Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints.

- Foster collaborations with Google Partners to drive business growth and expansion.

- Implement and monitor conversion points, and optimize user funnels for maximum conversion rates.

- Evaluate emerging technologies and provide insights and recommendations for their adoption where appropriate.

Requirements and Skills:

- A minimum of 3-5 years of experience in digital marketing is required.

- Demonstrable experience in setting up and optimizing Google Ads, Bing Ads, and social media campaigns.

- Highly creative with a proven ability to identify target audiences and design digital campaigns for effective lead generation.

- Experience in conducting A/B and multivariate experiments to enhance campaign performance.

- Strong analytical skills and a data-driven approach to decision-making.

- Profound knowledge of analytics tools such as Keyword Planner, Performance Planner, Google Analytics 4 (GA4), Google Tag Manager.

- Familiarity with Google Ads Editor, Bing Editor, Tableau, and Salesforce is preferred.

- Proficiency in using MS Office Suite, particularly Excel and PowerPoint.

- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.

- Experience in optimizing landing pages and user funnels to drive higher conversion rate.


Functional Areas: Other

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Simplilearn Interview Questions & Tips

Prepare for Simplilearn Performance Marketing Manager roles with real interview advice

Top Simplilearn Performance Marketing Manager Interview Questions

Q1. Write a sql query to find out different routes for a airline. Table has two columns which are destination and source
Q2. Why simplilearn and what did you understand? What are the major online courses provided by simplilearn?
Q3. How to sale and what is sales
View all 31 questions

What people at Simplilearn are saying

4.0
 Rating based on 1 Performance Marketing Manager review

Likes

Good company to work with and learn. Connect with leadership every quarter. Appraisal and Appreciation

  • Salary - Excellent
  • +3 more
Dislikes

No Work from Home Poorly structured Hybrid policy

  • Job security - Poor
Read 1 Performance Marketing Manager review

Performance Marketing Manager salary at Simplilearn

reported by 25 employees with 3-9 years exp.
₹10.5 L/yr - ₹15.6 L/yr
21% less than the average Performance Marketing Manager Salary in India
View more details

What Simplilearn employees are saying about work life

based on 673 employees
56%
48%
83%
87%
Strict timing
Monday to Friday
No travel
Day Shift
View more insights

Simplilearn Benefits

Work From Home
Health Insurance
Job Training
Cafeteria
Soft Skill Training
Team Outings +6 more
View more benefits

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Simplilearn San Francisco Office Location

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San Francisco Office
Headquarter
Simplilearn Americas LLC 201 Spear Street, Suite 1100 San Francisco
94105

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