10 Beco Jobs
LetsBeco - Manager - Performance Marketing - eCommerce (3-5 yrs)
Beco
posted 2d ago
Flexible timing
Key skills for the job
About BECO:
BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness.
Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality.
As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.
Job Summary:
- We are looking for a results-driven Performance Marketing with expertise in managing advertising campaigns on e-commerce platforms like Amazon, Flipkart, Zepto, Instamart & Blinkit.
- The ideal candidate will have hands-on experience optimizing paid media campaigns to drive sales, enhance product visibility, and maximize ROI.
- This role requires a blend of strategic planning, analytical skills, and executional expertise in the e-commerce advertising ecosystem.
Key Responsibilities:
1 ) Campaign Management:
- Plan, execute, and optimize performance marketing campaigns on Amazon, Flipkart, Zepto, Instamart & Blinkit platforms.
- Manage Sponsored Products, Sponsored Brands, and Display campaigns efficiently.
2 ) Performance Optimization:
- Monitor key performance indicators (ROAS, ACOS, CTR, conversions) and optimize accordingly.
- Conduct bid adjustments, keyword research, and ad copy testing to enhance campaign outcomes.
3) E-commerce Strategy:
- Develop and implement a data-driven advertising strategy aligned with business objectives and seasonal trends.
- Collaborate with the product and pricing teams to ensure competitive positioning.
4 ) Reporting & Analytics:
- Generate and analyze performance reports with key insights and actionable recommendations.
- Leverage data to identify opportunities for growth and campaign scaling.
5 ) Stakeholder Collaboration:
- Work closely with the creative team to develop engaging ad assets.
- Collaborate with e-commerce platform account managers to stay updated on new tools, trends, and ad formats.
6 ) Market Research:
- Conduct competitive analysis to benchmark performance and refine advertising strategies.
- Stay informed about industry trends, platform updates, and emerging e-commerce advertising opportunities.
Required Skills & Qualifications :
Experience:
- 2+ years in performance marketing, specializing in Amazon Ads, Flipkart Ads, or similar quick-commerce platforms.
Technical Expertise:
- Proficiency in campaign management tools such as Amazon Advertising Console, Flipkart Ads.
- Manager, and similar platforms.
Analytical Skills:
- Strong ability to analyze campaign data and derive actionable insights for optimization.
E-commerce Knowledge:
- In-depth understanding of online marketplaces, product ranking algorithms, and consumer buying behavior.
Tools:
- Expertise in Excel/Google Sheets, AMS dashboard, and other advertising dashboards.
Communication:
- Excellent written and verbal communication skills for effective stakeholder collaboration and reporting.
If you are passionate about maximizing e-commerce advertising performance, ready to fuel business transformation, and contribute to a greener planet, come join the BECO family.
Functional Areas: Other
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4-7 Yrs