Manager- CRM Marketing

Title: Manager - CRM Marketing

Experience: 4 - 8 Years

About Simplilearn:

Founded in 2010 and based in San Francisco, California, and Bangalore, India,

Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling,

enabling learners across the globe with access to world-class training to individuals

and businesses worldwide. Simplilearn offers 1,500+ live classes each month across

150+ countries, impacting over 8 million learners globally.

The programs are designed and delivered with world-renowned universities, top

corporations, and leading industry bodies via live online classes featuring top

industry practitioners, sought-after trainers, and global leaders. From college

students and early career professionals to managers, executives, small businesses,

and big corporations, Simplilearns role-based, skill-focused, industry-recognized,

and globally relevant training programs are ideal upskilling solutions for diverse

career or business goals. Simplilearn was recognized by Training Industry as a Top 20

Online Learning Library Company for 2017-2020. For more information, visit

Simplilearn.com

As we continue to experience rapid consumer and business growth, it's important

for us to engage with prospects and customers at the right time, and educate them

about our learning suite. Hence, CRM marketing/marketing automation is a critical

channel for growth with high visibility across the organization. As a member of the

CRM marketing team, you will report to the CRM Head - Marketing and work closely

with the growth, product, business, design & content teams and other stakeholders

to support and innovate our reactivation and retention strategy on CRM channels

through testing, execution, analytics, data integration, personalization and project

management.

RESPONSIBILITIES:

In this role, you will:

1. Build and execute campaigns on an ongoing basis to improve engagement using

channels such as WhatsApp, Email, SMS, app push, in-app notifications, etc.

2. Identify common behaviors and automate campaigns that encourage users to

complete goals using tools like Webengage.

3. Partner with the product and content teams to develop communications that

support reactivation initiatives.

4. Tracking and Reporting weekly campaign performance, revenue generation, and

other growth metrics on WebEngage, SparkPost, Tableau, etc.

5. Rally your audience around our love of upskilling professionals and design your

content strategy to support our brand promise.

Requirements

• Total marketing experience of at least 5 years with 3+ year of experience in Customer Retention / CRM Marketing experience.
• Owned channel revenue for specific business categories or user segments (repeat, retention) in the past role.
• Experience with end-to-end marketing automation software such as WebEngage(Preferred), Clevertap, Moengage, etc.Bachelors degree in marketing, business, or a related field preferred.
• Attention to detail and an eye for quality.
• Exceptional written & verbal communication skills are a must.
• Team player with a track record of strong collaboration.
• Curious, self-motivated, and passionate about helping our learners meet their career goals.
• Excellent presentation skills.