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Campaign Management Sr Analyst

5-8 years

₹ 3 - 20L/yr (AmbitionBox estimate)

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Mumbai

1 vacancy

Campaign Management Sr Analyst

Accenture

posted 4d ago

Job Description




Skill required:
Marketing Operations - Salesforce Marketing Cloud



Designation:
Campaign Management Sr Analyst



Qualifications:
Any Graduation



Years of Experience:
5 to 8 years



What would you do?
Campaign Review:
  • Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.Quality Assurance Testing:
  • Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.Data Validation:
  • Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.Journey Testing:
  • Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.Role requires Digital Marketing Ads & Promotion creation/designYou will help design, implement & manage Salesforce Marketing Cloud, a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. You will help incorporate incorporates integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.



    What are we looking for?
    HTML and CSS:Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues.
  • Digital Marketing:Understanding of broader digital marketing strategies and tactics to align SFMC campaigns with overall marketing objectives.
  • UX/UI Design:Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets.



  • Roles and Responsibilities:
  • In this role you are required to do analysis and solving of increasingly complex problems
  • Your day to day interactions are with peers within Accenture
  • You are likely to have some interaction with clients and/or Accenture management
  • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments
  • Decisions that are made by you impact your own work and may impact the work of others
  • In this role you would be an individual contributor and/or oversee a small work effort and/or team
  • Please note that this role may require you to work in rotational shifts


     Qualifications 

    Any Graduation

  • Employment Type: Full Time, Permanent

    Read full job description

    Accenture Interview Questions & Tips

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    What people at Accenture are saying

    3.8
     Rating based on 1.4k Senior Analyst reviews

    Likes

    All depends on the project, your colleagues and manager. If these are good then you will enjoy working. Some good learning modules are there.

    • Job security - Good
    • +2 more
    Dislikes

    No increment last year, same is expected this year. Very high variable pay.

    Read 1.4k Senior Analyst reviews

    Senior Analyst salary at Accenture

    reported by 17.4k employees
    Lock Unlock
    ₹5.4 L/yr - ₹21 L/yr
    46% more than the average Senior Analyst Salary in India
    View more details

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