Simplilearn Performance Marketing Manager Interview Questions and Answers

Yes, I have experience in lead generation marketing using various channels.

• I have worked with email marketing campaigns to generate leads.

• I have utilized social media advertising to capture leads.

• I have experience with search engine marketing (SEM) to drive lead generation.

• I have also used content marketing strategies to attract and convert leads.

Auction insights is a tool in Google Ads that provides visibility into competitors' performance in ad auctions.

• Auction insights shows how your ads are performing compared to other advertisers participating in the same auctions.

• It provides data on impression share, average position, overlap rate, position above rate, top of page rate, and outranking share.

• This information helps in optimizing bidding strategies and impro...read more

Implemented A/B testing to optimize ad creatives and landing pages, resulting in a 20% increase in conversion rates.

• Utilized A/B testing to compare different versions of ad creatives and landing pages

• Implemented data-driven decisions based on A/B test results

• Continuously monitored and adjusted campaigns for optimal performance