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Honasa Consumer Performance Marketing Manager Interview Questions and Answers
Honasa Consumer Performance Marketing Manager Interview Experiences
1 interview found
Anonymous
I applied via LinkedIn and was interviewed in May 2024. There was 1 interview round.
(4 Questions)
- Q1. What are the key metrics or levers to measure to decide if you want to add a new Paid Marketing Channel to your Performance Marketing Funnel?
- Ans.
Key metrics include ROI, conversion rate, cost per acquisition, and incremental revenue.
ROI: Calculate the return on investment for the new channel compared to existing channels.
Conversion rate: Measure the percentage of users who take a desired action on the new channel.
Cost per acquisition: Determine how much it costs to acquire a new customer through the new channel.
Incremental revenue: Evaluate the additional reven...
- Q2. How do you measure the impact created through Meta Ads?
- Ans.
The impact of Meta Ads can be measured through various key performance indicators such as click-through rate, conversion rate, return on ad spend, and cost per acquisition.
Track click-through rate (CTR) to measure the percentage of people who clicked on the ad after seeing it.
Monitor conversion rate to understand the percentage of users who completed a desired action after clicking on the ad.
Calculate return on ad spen...
- Q3. What are the major KPIs you optimise for at your current organisation in performance marketing?
- Q4. What is the probability of getting 2 Tails, when 2 unique Coins are flipped and you know that one coin outcome is Tails.
- Ans.
The probability of getting 2 Tails when 2 unique Coins are flipped and one coin outcome is Tails is 1/3.
There are 4 possible outcomes when flipping 2 coins: HH, HT, TH, TT
Since we know one coin outcome is Tails, we can eliminate HH from the possibilities
This leaves us with 3 possible outcomes: HT, TH, TT
Out of these 3 outcomes, only 1 results in 2 Tails
Therefore, the probability of getting 2 Tails is 1/3
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