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Honasa Consumer
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Honasa Consumer Performance Marketing Manager Interview Questions and Answers
Honasa Consumer Performance Marketing Manager Interview Experiences
1 interview found
I applied via LinkedIn and was interviewed in May 2024. There was 1 interview round.
(4 Questions)
- Q1. What are the key metrics or levers to measure to decide if you want to add a new Paid Marketing Channel to your Performance Marketing Funnel?
- Ans.
Key metrics include ROI, conversion rate, cost per acquisition, and incremental revenue.
ROI: Calculate the return on investment for the new channel compared to existing channels.
Conversion rate: Measure the percentage of users who take a desired action on the new channel.
Cost per acquisition: Determine how much it costs to acquire a new customer through the new channel.
Incremental revenue: Evaluate the additional reven...
- Q2. How do you measure the impact created through Meta Ads?
- Ans.
The impact of Meta Ads can be measured through various key performance indicators such as click-through rate, conversion rate, return on ad spend, and cost per acquisition.
Track click-through rate (CTR) to measure the percentage of people who clicked on the ad after seeing it.
Monitor conversion rate to understand the percentage of users who completed a desired action after clicking on the ad.
Calculate return on ad spen...
- Q3. What are the major KPIs you optimise for at your current organisation in performance marketing?
- Q4. What is the probability of getting 2 Tails, when 2 unique Coins are flipped and you know that one coin outcome is Tails.
- Ans.
The probability of getting 2 Tails when 2 unique Coins are flipped and one coin outcome is Tails is 1/3.
There are 4 possible outcomes when flipping 2 coins: HH, HT, TH, TT
Since we know one coin outcome is Tails, we can eliminate HH from the possibilities
This leaves us with 3 possible outcomes: HT, TH, TT
Out of these 3 outcomes, only 1 results in 2 Tails
Therefore, the probability of getting 2 Tails is 1/3
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Interview questions from similar companies
I applied via Referral and was interviewed before Jul 2021. There were 2 interview rounds.
(3 Questions)
- Q1. Take me through your resume?
- Q2. Situation based questions
- Q3. About projects done in previous organisation
(2 Questions)
- Q1. Resume based questions
- Q2. About team handling and team management
Interview Preparation Tips
Selected
I appeared for an interview in Jan 2025.
(2 Questions)
- Q1. What are your achievements in your career
- Ans.
I have successfully led a team to exceed sales targets by 20% and implemented a new training program resulting in a 30% increase in employee productivity.
Exceeded sales targets by 20%
Implemented new training program resulting in 30% increase in employee productivity
Received Employee of the Year award for outstanding leadership
- Q2. What are the failures in your career
- Ans.
I have faced failures in my career but have learned valuable lessons from them.
Lack of effective communication leading to misunderstandings
Not setting clear goals and priorities
Taking on too many tasks at once and becoming overwhelmed
Not seeking help or guidance when needed
Not adapting to changes in the industry or company
I applied via Naukri.com and was interviewed before Sep 2020. There were 3 interview rounds.
Interview Questionnaire
2 Questions
- Q1. Tell us something about IND As 116 ?
- Ans.
IND AS 116 is a new lease accounting standard introduced by the Institute of Chartered Accountants of India (ICAI).
IND AS 116 stands for Indian Accounting Standard 116.
It replaces the previous lease accounting standard, IND AS 17.
The standard applies to all entities that prepare financial statements in accordance with Indian Accounting Standards.
IND AS 116 introduces a single lessee accounting model, which requires les...
- Q2. What was your role in previous company
Interview Preparation Tips
I applied via LinkedIn
(1 Question)
- Q1. Overall discussion on exposure
ashutosh kumar
Selected
I applied via Job Fair and was interviewed before Mar 2023. There was 1 interview round.
(2 Questions)
- Q1. Salary and working experience.
- Q2. 8 PA and work experience12years
Interview Preparation Tips
Selected
Sales and Distribution
Plan vs achievement discussion
(5 Questions)
- Q1. Regarding salary
- Q2. Expecting salary
- Q3. How much growth you want
- Ans.
20% growth minimum requirement for me
- Q4. Minimum 20% 9.60 per annum
- Ans.
9.60 per annum required for me
- Q5. No question for me
(1 Question)
- Q1. Finally give me offer letter
subodh singh
(2 Questions)
- Q1. What is the ROI ?
- Ans.
ROI stands for Return on Investment, a financial metric used to evaluate the profitability of an investment.
ROI is calculated by dividing the net profit of an investment by the initial cost of the investment and expressing it as a percentage.
It helps in determining the efficiency and profitability of an investment.
A high ROI indicates a good return on the investment, while a low ROI may indicate a poor investment choic...
- Q2. How you will building the team and infrastructure?
- Ans.
I will build the team by recruiting top talent, providing training and development opportunities, and fostering a positive team culture. Infrastructure will be built by identifying needs, setting up processes, and utilizing technology.
Recruit top talent through effective sourcing strategies
Provide training and development opportunities to enhance skills
Foster a positive team culture through open communication and recog...
(2 Questions)
- Q1. How will grow the business ?
- Ans.
To grow the business, I will focus on expanding our customer base, increasing sales through effective marketing strategies, and improving customer satisfaction.
Identify new market opportunities and target potential customers
Develop and implement effective marketing campaigns to attract new customers
Enhance customer experience to increase retention and loyalty
Analyze sales data to identify trends and opportunities for g...
- Q2. What are doing special?
Area Sales Manager Interview Questions & Answers
Shahnaz Husain Group Of Companies
Anonymous
posted on 17 Dec 2022
I applied via Job Fair and was interviewed in Nov 2022. There were 3 interview rounds.
1-Profit and Loss
2-percentages
3-Data Interpretation
4-Age Problem
(2 Questions)
- Q1. 1-Tell me About Yourself. 2-What do you mean by lingering objects 3-Define the team forest in an ad. 4-Why are you looking for change.
- Ans.
I am an experienced sales professional with a proven track record in achieving targets and leading teams.
Experienced sales professional
Proven track record in achieving targets
Strong leadership skills
Ability to lead and motivate teams
Excellent communication and negotiation skills
- Q2. Why do you want to work for our company.
- Ans.
I am passionate about sales and believe in the potential of your company to excel in the market.
I am impressed by the company's strong reputation and track record of success.
I am excited about the opportunity to work with a talented and motivated sales team.
I believe in the company's products/services and their ability to meet customer needs.
I am attracted to the company's culture and values, which align with my own.
I ...
Interview Preparation Tips
- 1-Groth
- 2-comptions
- 3-market share
2-Pump yourself up and stay positive.
(1 Question)
- Q1. What will u bring to table.
(1 Question)
- Q1. Why this company when job stability missing.
Interview Preparation Tips
Honasa Consumer Interview FAQs
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Honasa Consumer Performance Marketing Manager Interview Process
based on 1 interview
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