Head - Marketing - B2B - IT Service & Digital Transformation (15-20 yrs)

Qualifications

- Experience: 15+ years of experience in B2B marketing with a strong track record of success in demand generation, account-based marketing (ABM), and integrated campaign management. Experience in IT services or technology sectors is strongly preferred.

- Leadership: Proven ability to lead and motivate a distributed, diverse team. Strong track record of cross-functional collaboration with senior business leaders, particularly in fast-growth markets.

- Market Expertise: Deep understanding of the APAC and MEA markets, particularly in IT services, including regional customer preferences, competitive dynamics, and emerging trends.

- Strategic Thinking: Strong capability in developing data-driven, high-impact marketing strategies that resonate with both B2B buyers and talent pools.

- Analytical Acumen: Demonstrated ability to measure and report on campaign performance, using key performance indicators (KPIs) to track success and optimize marketing spend.

- Communication Skills: Excellent interpersonal and communication skills, with the ability to influence and build relationships across all levels of the organization.

Education: A BA/BS in Marketing, Business, or a related field. An MBA is a plus.

- Technical Competencies: Experience with CRM platforms (HubSpot, Salesforce, etc.) and marketing automation tools. Familiarity with marketing analytics and reporting tools is essential.

Skills & Attributes

- Agility & Resilience: Comfort with ambiguity and fluid priorities. Ability to pivot quickly and stay focused on results.

- Collaboration & Influence: Strong relationship-building skills with the ability to drive consensus and work cross-functionally with various teams.

- Cultural Sensitivity: Understanding of the cultural, economic, and regulatory nuances of APAC & MEA markets, with the ability to navigate and lead in diverse environments.

- High Energy & Drive: Demonstrated success in leading complex projects and marketing initiatives that require high levels of energy, focus, and commitment.

- Fluency in English is required, and proficiency in additional languages (e.g., Mandarin, Arabic, French) is desirable.