Manager- Brand & Marketing

Experience of B2B SAAS platform is preferred

RESPONSIBILITY

• Overall marketing strategy for given product.
• Coordinate product promotion for existing / new products.
• Brand strategy, product & profitability study.
• Current product performance, need gap analysis .
• Segment market potential.
• Market research & study for entering new segments with existing & new products.
• Leading events as a channel at Shiprocket.
• To support the brand lead in all activities related to the brand, specifically
• Compilation of all brand and competitor related information
• Marketing communication & product planning
• Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc.

Skills Required

• Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process.
• Exposure to media planning.
• Deep knowledge of both planning and executing owned events
• Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals.
• Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign.
• Applicant should have keen interest to learn and must be adaptable to work around challenging business situations.

Interested candidate share CV at shweta.yadav@shiprocket.com or call on 7292068694