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Shiprocket Private Limited
52 Shiprocket Private Limited Jobs
Shiprocket - Manager - Brand & Marketing (2-6 yrs)
Shiprocket Private Limited
posted 11d ago
Flexible timing
Key skills for the job
Manager - Brand & Marketing
Responsibility:
- Experience of B2B SAAS platform is preferred
- Overall marketing strategy for given product.
- Coordinate product promotion for existing / new products.
- Brand strategy, product & profitability study.
- Current product performance, need gap analysis .
- Segment market potential.
- Market research & study for entering new segments with existing & new products.
- Leading events as a channel at Shiprocket.
- To support the brand lead in all activities related to the brand, specifically
- Compilation of all brand and competitor related information
- Marketing communication & product planning
- Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc.
Skills Required:
- Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process.
- Exposure to media planning.
- Deep knowledge of both planning and executing owned events
- Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals.
- Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign.
- Applicant should have keen interest to learn and must be adaptable to work around challenging business situations.
Functional Areas: Other
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